Trends Identified
Ahead of the curb
Our cities are changing. Around the globe, lines are blurring between public and private transport, passenger transit and item delivery. The problem is that cities aren’t keeping up, so insufficient regulation and lack of central planning has resulted in a free-for-all that’s leading to urban mobile service clutter and a fragmented user experience. In 2019, organizations must start to consolidate mobility services within a single, coherent ecosystem built on real-time needs.
2019
Fjord trends 2019
Fjord
The inclusivity paradox
People expect organizations to see and engage with them as individuals. But there is a risk that by trying to be more inclusive, organizations inadvertently exclude others. And by trying to speak to the individual, organizations risk saying something not quite right. Eventually, artificial intelligence will help overcome this paradox of inclusivity. Until then, organizations must evolve their approach beyond stale segmentation to meaningful mindsets if they’re to meet developing expectations.
2019
Fjord trends 2019
Fjord
Space odyssey
First, digital drove us to our screens. Then, physical fought back. Both dramatically changed our expectations of the physical world – first in retail, then in the workplace and soon in public spaces. Now, as digital and physical intertwine, organizations must find ways to seamlessly interconnect digital and physical experiences. This will require a fundamental rethink of the approaches and tools for designing spaces in order to meet users’ expectations of greater flexibility and personalization.
2019
Fjord trends 2019
Fjord
Synthetic realities
There’s a new kind of reality on the block. Generated and mixed realities are blurring the boundaries of “truth” and challenging how we value it. As synthetic realities become more normalized in 2019, organizations should look past the drama and fear associated with them. Instead, they should hone new strategies to capitalize on their creative potential and manage the risk of unwittingly being featured in a synthetic reality created by someone else.
2019
Fjord trends 2019
Fjord
Live and kicking
‘Live’ moments are very much alive and kicking, as technology brings us together to share our experiences in real time.
2019
Trends 2019
Mindshare
Look who’s talking
The rapid adoption of technology and the spoken word to enrich our lives.
2019
Trends 2019
Mindshare
Seconds saved
Tech helping our lives run more smoothly, saving us seconds on every-day tasks.
2019
Trends 2019
Mindshare
Real or replica?
In a world of growing mistrust, where tech is presenting us with curated social media, fake videos, voice assistants and virtual entities, people are re-evaluating who is real and who is not.
2019
Trends 2019
Mindshare
How “Social” is Social Media?
The roots of the social media phenomenon as a societal paradigm are fascinating. In the late 90s, the dispersion of the internet and home PCs became the new means of communication, and provided inspiration for experimentation with how we as humans connect and express ourselves. The hype was immense – as today’s older millennials will remember - basic messaging boards and forums became interactive networks where internet users gained a voice of their own.
2019
Trends 19
GlobalWebIndex