Trends Identified
Concentration of Wealth
As global wealth inequities grow, the divide between the rich and the poor gets greater, coupled with stagnating middle class incomes and the rise of the luxury consumer.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Crowdsourcing
As consumers are increasingly interconnected through social media platforms and with the rise of digitalization, collective intelligence gathering is being leveraged to elicit perspectives and insights from a wide variety of individuals.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Data Monetization
Consumers increasingly collect, track, barter, or sell their personal data for savings, convenience, or customization; companies increasingly value sources of data direct from the consumer as a way of gaining a competitive advantage (e.g., Facebook, Uber).
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Demand for Customization
Control is shifting away from the manufacturer, giving the consumer a greater say in what, when, and how they receive their goods and services (e.g., customized goods, precision medicine) due to the interaction between Web 2.0 and advanced manufacturing trends.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Digitization
The proliferation of new mobile technologies, the rise of the Internet of Things, reliance on sensor and wearable technologies, and increased reliance on digital interaction has shifted the world from an analog to a digital one.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Do-It-Yourself (DIY) Movement
Driven by the ubiquitous adoption of the Internet and smartphones, individuals are increasingly engaging with the digital world to make purchasing decisions and perform tasks without professional assistance.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Empowered Women
Women are making significant inroads into top leadership positions across the public and private sectors, as well as emerging as an important economic sub-group in developing countries who can serve as an engine for growth.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Environmental Awareness
The influence of social activism has continued to rise as consumers have become more empowered, demanding environmentally sustainable products, increased corporate social responsibility efforts, and other commitments to society.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Focus on Transparency
Expectations of government transparency are growing while personal data is becoming more ubiquitous, creating new implications for privacy, cybersecurity, and accountability.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
Geospatial Technology
The process of gathering and analyzing geographical data to understand the locational patterns of a subject has become prevalent.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte