Trends Identified
The political lifestyle
Pepsi practically invented life- style marketing in 1963, when it struck upon the idea for the Pepsi Generation, and the brand has been distilling the essence of youth into its ads ever since. In previous years, this involved montages of clean-cut teens cavorting at swimming holes and collaborations with the Spice Girls, but in 2017 Pepsi decided it meant protests and social conscience.
2018
Most contagious
Contagious
The march of the bots
News of machines taking human jobs has caused widespread nail-biting for some time, but the tension reached fever pitch in 2017. More than 70% of people in the US are now anxious about a future where computers perform human tasks, according to a study by think tank Pew. Sinovation Ventures founder Kai-Fu Lee, for example, believes that half of all jobs globally will be replaced by AI over the next decade.
2018
Most contagious
Contagious
Dynamic data
This year, a number of companies made use of impossibly detailed personal information. Not age, name or location, but details gathered from saliva samples and body tracking sensors. Biometric information, like your genomic profile, has become more easily accessible, thanks to the increased efficiency and falling costs of the technology involved in obtaining it. This has given brands in various categories, from luxury fashion to FMCG, the opportunity to use biometric information to both add value to their product and strengthen their marketing messages.
2018
Most contagious
Contagious
Machine Vision
From detecting corruption to diagnosing cancer, there are a multitude of uses for this AI technology.
2018
Most contagious report 2018
Contagious
Follow the Crowd
Influencers were everywhere in 2018, but are they about to be usurped?
2018
Most contagious report 2018
Contagious
Divisive Values
Brands are no longer shying away from polarising political and social issues, and they’re increasing their fame and fortune in the process.
2018
Most contagious report 2018
Contagious
Future Foods
People’s attitudes to food are changing, and science is beginning to catch up.
2018
Most contagious report 2018
Contagious
Retail Hacked
Retail has always been competitive but things have moved up a gear. Survival of the fittest, fastest, smartest and most creative is now the order of the day.
2018
Most contagious report 2018
Contagious
Contrabrands
2018 was a good year for the legal cannabis industry but marketers must work hard to shake off weed’s illicit associations.
2018
Most contagious report 2018
Contagious
The Rise of Messaging
Say hello to a new age of conversation with Facebook Messenger.
2018
Most contagious report 2018
Contagious