Trends Identified
Loot Boxes to be Banned Across Europe & North America
Found in video games, loot boxes are in-game packs often gifted to players as a result of completing in-game tasks and achievements. Increasingly, these are made available to purchase with real-world currency. As this practice involves a degree of luck, cases are being made that this constitutes a form of gambling and public bodies have requested that it be regulated. Notable action has been taken in the Netherlands and Belgium against the game publisher, EA Sports, regarding their FIFA titles, in which loot boxes are a prevalent feature. The most pressing issue that law makers face is the ability for these services to be accessed by minors. Juniper Research believes that 2019 will be the year in which loot boxes are banned. This will leave games publishers with the task of developing and distributing game updates that remove this functionality with immediate effect. Related Research: The Future of Sports Content: Technologies, Broadcast Strategies & eSports 2018-2023
2019
Top Tech trends 2019
Juniper Research
Chatbots to Play Central Role in Insurance Claims Process
Chatbots aid insurance firms, and the finance industry, to offer personalised answers, give greater automation during claims processing and reduce response times. AI and machine learning enable the insurance industry to deliver high quality levels of customer satisfaction and engagement, as well as sell better tailored products to consumers. The costs saved by chatbots compared to implementing an insurance agent operation is the highest out of all chatbot verticals. However, the overarching issue when trying to implement chatbot technology is the highly stringent regulations of the insurance space. This slows down chatbot implementation, as a case to case regulatory screening on products will need to be carried out before application of any insurance bots. However, Juniper sees 2019 as the year in which chatbots come of age in the insurance sector for the following reasons: · The insurance claims process is particularly vulnerable to disruption, as it is a process that requires significant amounts of time and manual effort to resolve. Chatbot technology allows for a significant reduction in response times to insurance claims. · The insurance industry is very data-centric; it holds large and significant sums of information which presents a strong case for the use of efficiently programmed bots to identify trends and conduct repeated related actions when presented with certain keywords, questions or phrases. · Chatbots deliver personalised responses (to common customer insurance claims made via email and/or telephone) in real-time, based on programmed algorithms; allowing greater automation throughout their processing of claims. · Chatbots have been identified by the insurance industry as useful in helping to deliver high quality levels of customer engagement and satisfaction via real time engagement with customers while processing their insurance claims. Already, leading peer-to-peer Insurtech start-up, Lemonade, has leveraged chatbots for account openings and claims since its launch in 2017, reaching a user base of 70,000 in just one year of launch. Chatbots have helped it cut down lengthy paperwork and great numbers of unhappy customers, who had to wait months before having their insurance claims investigated. Related Research: Chatbots: Banking, eCommerce, Retail & Healthcare 2018-2023
2019
Top Tech trends 2019
Juniper Research
OMNI-CHANNEL RESURRECTS THE HIGH STREET
Daily Mail The high street is dying There are countless articles heralding the death of the high street. Even the most trusted commentators are jumping on the death cry; recently, the BBC listed “Six Reasons Behind the High Street Crisis,” with the shift to online shopping cited at No. 2. The growth of the ‘bricks-to-clicks’ phenomenon has been accelerated by the rise of the ‘on-demand economy’, with consumers less willing to wait to get their hands on goods and more online retailers offering same-day delivery.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
THE RISE OF THE SUPER CMO
The CMO has been in the press a lot recently As the complexity of the marketing function rapidly increases, many CMOs are becoming nervous about the future — not only for their organisations, but also for their careers. However, a rising number of CMOs are attuned to how marketing is transforming, and are taking the necessary steps to ensure that they (and their organisations) can survive and thrive in the age of rampant disruption. This may be a long-term platform for radical change, or a shift to doing more transformational things on a smaller scale. It may be about rethinking the role technology plays, or shifting culture, or adding new capabilities. Whatever the nature and whatever the degree, almost all CMOs and their organisations are in some kind of Marketing Transformation, and if they’re not, they’re most likely thinking about it.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
IN B2B, A NEW CULTURE OF BUSINESS IS EMERGING
How businesses do business is changing Let’s get one thing straight — the era of B2Boring is over. Not because most B2B companies have changed the way they do B2B (they haven’t — yet), but because there are forces at play that are changing expectations — for customers, companies and within broader culture. The archetypal price and features-driven B2B buyer is swiftly becoming extinct. Individuals are looking for more than ‘ticking boxes’ and pleasing the ‘higher ups’. Instead, a new generation of both workers and companies have come of age and are changing the way decisions are made, products and services are marketed, and the role business are engaging in broader culture and society. We call this emergent trend the new culture of business.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
VOICE, NOT JUST A TREND
In the past two years we’ve profiled the emergence and adoption of ‘voice’ as a way for customers to achieve what they set out to do in their daily lives. We identified bots in 2016 as an emerging trend; and in last year’s report – The End of Typing – we profiled the explosion of smart speakers from the likes of Amazon and Google amongst others as they sought to enter the home. Looking to 2019 it’s fair to say that we’ve reached critical mass in terms of the number of devices (phones, speakers, cars, and now even toilets!) that are voice-enabled with conversational user interfaces and voice assistants.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
THE 5G DREAM DEFERRED
5G will be the most important innovation since the internet As trials and commercial deployments become more prevalent in the news, and as whispers of 5G-enabled handsets start to emanate from smartphone manufacturers, we’re hearing more and more about the promise of 5G. There’s no doubt about it – 5G will absolutely revolutionise the way we work, play, shop and socialise. The speed, device density and latency that 5G will bring will make possible many of the most important innovations in the coming years: • Smart cities • Autonomous vehicles • Drone-based fulfilment • Predictive health services and robotic surgery • The 4th industrial revolution in manufacturing To name but a few. 20xfaster than 4G High bandwidth 1mslatency Low Latency 1mdevices/km2 Device Density
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
A good user experience ≠ a good brand experience
In 2019, frictionless is the new commoditization. When “seamless” and “efficient” are the only goals in creating an experience, that consumer experience becomes merely transactional and there are few opportunities for brands to differentiate. Consider airline apps, for example. While it’s simple and streamlined to make or change a reservation or check flight status on any airline app, it’s harder to remember which airline app you are using.
2019
The top trends for brands to watch in 2019
Landor
The end of gender generalization
Historically, when companies designed products, the first decision they would make was whether the brand was intended for men or for women. As gender becomes more open, inclusive, and nuanced, the overarching traditional gender decision is no longer the best starting point for brand personality. Gender roles will continue to blur and gender will often not be a helpful categorization for many brands.
2019
The top trends for brands to watch in 2019
Landor
Subscribe to the future
In 2019, we’ll see the sharing economy continue to give way to the subscription economy. Subscriptions that provide on-demand products and services will become the norm for a growing number of sectors and products. The subscription model can reframe the brand beyond the category, radically changing the business model and profoundly changing how marketers need to approach the entire product development, distribution, and go-to-market process. Subscription appeals to virtually every consumer, giving them access to highly personalized just-in-time inventory without the need to invest in big-ticket items. Older generations are generally accustomed to subscribing to a relatively small number of product categories—periodicals, cable television, smartphones, apartments, insurance—and those subscriptions tend to be static (you don’t get much flexibility in changing product preferences mid-subscription).
2019
The top trends for brands to watch in 2019
Landor