Trends Identified
Context-based services
Forget about the much-discussed Internet of Things. The really interesting news is that data from a host of new sources, combined with technologies that rapidly aggregate and analyze the data, will deliver fresh insights that can give users much more immersive and valuable experiences online—and in the real world.
2012
Accenture Technology Vision 2012
Accenture
Converging data architectures
Old approaches to data survive because structured forms of data make IT leaders feel they’re in control. But new approaches to managing unstructured data provide a whole new notion of control—the ability to turn data into new streams of value. Successfully rebalancing the data architecture portfolio and blending the structured with the unstructured are key to unlocking that value.
2012
Accenture Technology Vision 2012
Accenture
Industrialized data services
Now that data is being decoupled, enterprises are using it in many different ways to unlock far more of its potential value. They’re actively hunting for other useful data—outside their organizations as well as inside—while keeping their eyes open for opportunities to share their data. But most early datasharing activities are ad hoc. Needed next: fresh approaches to data management.
2012
Accenture Technology Vision 2012
Accenture
Social-driven IT
Facebook, LinkedIn, Twitter, and other forms of social media are not just new communication channels to customers. They are powerful catalysts that are changing the ways your customers, employees, and partners use technology to interact with the world around them. Most organizations have yet to catch up to that reality, and almost none take full advantage of it. They must.
2012
Accenture Technology Vision 2012
Accenture
PaaS-enabled agility
IT leaders must look beyond cloud debates to pinpoint the business processes and applications that will matter most to their organizations—and that are best suited to a platform-as-a-service model. PaaS is not just a tool for squeezing cost out of IT; it will provide an environment that can support rapid evolution for key business processes that need continuous change.
2012
Accenture Technology Vision 2012
Accenture
Orchestrated analytical security
Nontraditional systems are now getting connected, exposing the organizations that use them in entirely new ways. Organizations will have to make peace with the security reality of today and begin preparing their second line of defense—data platforms—to mitigate the damage of attacks that get through
2012
Accenture Technology Vision 2012
Accenture
Relationships at Scale
Businesses need to rethink their digital strategies to move beyond e-commerce and marketing. Although mobile technology, social networks, and context-based services have increased the number of digital connections with consumers, most companies are still just creating more detailed views of consumers, consumer attributes, and transactions. Individually, these connections may represent new types of user experiences, even new sets of sales channels—but that’s not the real opportunity. Taken in aggregate, digital represents a key new approach to consumer engagement and loyalty: companies can manage relationships with consumers at scale.
2013
Accenture Technology Vision 2013
Accenture
Design for Analytics
Business intelligence. Data analytics. Big data. Companies are no longer suffering from a lack of data; they’re suffering from a lack of the right data. Business leaders need the right data in order to effectively define the strategic direction of the enterprise. The current generation of software was designed for functionality. The next generation must be designed for analytics as well.
2013
Accenture Technology Vision 2013
Accenture
Data Velocity
Business leaders have been bombarded with statistics about the soaring volumes of data that they can mine for precious insights. They have been deluged with articles describing the incredible variety of “external” data hidden in everything from tweets and blogs to sensor outputs and GPS data from mobile phones. But the next perspective on data that deserves attention is data velocity—the pace at which data can be gathered, sorted, and analyzed in order to produce insights that managers can act on quickly. As expectations of near-instant responses become the norm, business leaders will rely heavily on higher data velocities to gain a competitive edge.
2013
Accenture Technology Vision 2013
Accenture
Seamless Collaboration
It is time for the enterprise to reimagine the way its employees work. The rise in social networking has breathed new life into collaboration. Users’ new social behavior and growing expectation that every app will be “social” are pushing companies to create new user experiences. However, to increase productivity, enterprises must move beyond standalone social and collaboration channels; they must begin to directly embed those channels into their core business processes. The new approach: build social, collaborative applications throughout the enterprise.
2013
Accenture Technology Vision 2013
Accenture