Trends Identified
Stroll through data in the augmented city
                        Our cities could soon be painted with secrets we cannot see with the naked eye. The streets, buildings and sometimes even the citizens themselves would teem with virtual information. With the help of augmented reality (AR) you could see the occupancy level of a hotel emblazoned on its walls and read a restaurant’s reviews as you walk past. The people you meet might even reveal their names and job titles before you say a word. AR is about to create a new layer over the cityscape by adding graphical information from apps and the internet onto objects in your field-of-view as you peer around. 
                        2011
                        Seven technologies to disrupt the next decade
                        NewScientist
                        
                    Subscribe to the future
                        In 2019, we’ll see the sharing economy continue to give way to the subscription economy. Subscriptions that provide on-demand products and services will become the norm for a growing number of sectors and products. The subscription model can reframe the brand beyond the category, radically changing the business model and profoundly changing how marketers need to approach the entire product development, distribution, and go-to-market process. Subscription appeals to virtually every consumer, giving them access to highly personalized just-in-time inventory without the need to invest in big-ticket items. Older generations are generally accustomed to subscribing to a relatively small number of product categories—periodicals, cable television, smartphones, apartments, insurance—and those subscriptions tend to be static (you don’t get much flexibility in changing product preferences mid-subscription).
                        2019
                        The top trends for brands to watch in 2019
                        Landor
                        
                    Super consumer
                        When humans are augmented by AI, who gains the most — consumers or brands? We expect the evolution and interplay of AI, machine learning, ever-present sensors, smart devices and new computing interfaces to take consumer empowerment to
a whole new level — giving rise to tomorrow’s super consumer. A little like the fictional superheroes of comic books, super consumers can be defined as those who embrace new technologies, such as AI, VR, wearables and robotics, to create smarter and more powerful extensions of themselves. Whether working, playing, eating, shopping, learning or pursuing healthier lifestyles, tomorrow’s super consumers will be augmented by technology (see Human augmentation) in the service of achieving more informed and rich experiences across these different categories of living.
                        2018
                        What’s after what’s next? The upside of disruption Megatrends shaping 2018 and beyond
                        EY
                        
                    Superconductivity power transmission technology
                        The superconductivity power transmission technology is suitable for the green energy strategy that can solve the power supply issue of the major metropolitan cites. Using superconducting cables with high temperature superconductive conductor, it is possible to distribute electric power with large capacity and high efficiency while being eco-friendly.This technology is expected to play a pivotal role in the 21st century power grid, and will be developed as the revolutionary technology that can solve the world’s energy problem, by establishing the global power network that distributes electric power among countries and continents.
                        2012
                        KISTEP 10 Emerging Technologies 2012
                        South Korea, Korea Institute of S&T Evaluation and Planning (KISTEP)
                        
                    Supportive environment for M&A
                        16% of the respondents view this as a positive trend
                        2017
                        Adoption of intelligent automation does not equal success. 4Q 2017 KPMG Global Insights Pulse Survey Report.
                        KPMG
                        
                    Supportive environment for national and cross-border mergers and acquisitions (M&A)
                        14% of the respondents view this as a positive trend.
                        2019
                        4Q 2018 KPMG Global Insights Pulse Survey Report
                        KPMG
                        
                    Surgical optical technology
                        The result of the practical introduction of new surgical optical equipment to replace (or complement) traditional medical equipment will be a reduction in tissue trauma and a fall not only in the time required for operations, but also the duration of a patient’s stay in hospital. The development of minimally invasive surgery and the creation of complex hybrid systems consisting of nanotechnology and microelectromechanical systems (including 3D and 4D multimodal visualisation systems) will make it possible to use robotics in minimally invasive endoscopic procedures.
                        2016
                        Russia 2030: science and technology foresight
                        Russia, Ministry of Education and Science of the Russian Federation
                        
                    Surgical robots
                        The emergence of new surgical robots, as well as nanorobots, will make it possible to reduce the level of trauma, wound infection and avoid the need for blood transfusions. Operations carried out using robots will see reduced soreness in the postoperative period, accelerated rehabilitation times, minimal risks of the complications common in traditional surgery, increased oncological and functional results from operations, and improved cosmetic effects due to the lack of large postoperative scars. The introduction of such surgical technologies will reduce the impact of the human element during the operation and in terms of its outcome.
                        2016
                        Russia 2030: science and technology foresight
                        Russia, Ministry of Education and Science of the Russian Federation
                        
                    Sustainability & global responsibility
                        In times of manifold conflicts and global challenges such as climate change, the need for societal and economic sustainability, as well as global responsibility, is only too evident. In particular, the increasing number of intrastate conflicts is calling for an enduring coordination of international governance in the future. For companies and their global value chains, this suggests a need to review potential areas of conflict more vigilantly.
                        2017
                        Megatrends: a bigger picture for a better strategy
                        Roland Berger Strategy Consultants
                        
                    Sustainability to shape the face of business
                        Growing public consciousness of sustainability issues and political leadership gaps will increasingly open the way for business to step up to the challenge of sustainability leadership, and either lead, adapt or fail.
                        2018
                        8 sustainability trends that will define 2018
                        Cambridge Institute for Sustainability Leadership