Trends Identified

Silence is gold
"We’re seeing a dramatic escalation in the rate at which people disconnect, unsubscribe and opt out to stem the barrage of content and messages that clutter daily life. As consumers, we’ve come to realize that it’s no longer simply a lifestyle choice, but a serious mental health issue. As we put up more barriers between ourselves and digital technologies, organizations must learn how to offer value to users who crave quiet in a noisy world."
2019
Fjord trends 2019
Fjord
The last straw?
Our climate is changing and so is the way we’re thinking about it. Our concerns about global warming, pollution and sustainability have experienced a cultural shift. Where once it was “too big to do anything about,” now it’s personal. In 2019, it won’t be enough for companies to simply acknowledge environmental concerns; consumers will expect commitment to be proven through action. Organizations will need to redesign their systems and business models to fit the “circular economy,” where consumers are active participants, and sustainability is built into their products and services.
2019
Fjord trends 2019
Fjord
Data minimalism
"Data’s headline appearances throughout 2018 distorted people’s understanding of the value exchange between data owner (you) and data user (organizations). Expectations around how much people’s personal data is worth became falsely inflated, and the mystery surrounding how it’s used became a cause for concern. Moving forward, organizations must design for transparency, so that consumers can trust that they’re pursuing only the data they need to build new products and services, and that they’re using and storing that data responsibly. "
2019
Fjord trends 2019
Fjord
Ahead of the curb
Our cities are changing. Around the globe, lines are blurring between public and private transport, passenger transit and item delivery. The problem is that cities aren’t keeping up, so insufficient regulation and lack of central planning has resulted in a free-for-all that’s leading to urban mobile service clutter and a fragmented user experience. In 2019, organizations must start to consolidate mobility services within a single, coherent ecosystem built on real-time needs.
2019
Fjord trends 2019
Fjord
The inclusivity paradox
People expect organizations to see and engage with them as individuals. But there is a risk that by trying to be more inclusive, organizations inadvertently exclude others. And by trying to speak to the individual, organizations risk saying something not quite right. Eventually, artificial intelligence will help overcome this paradox of inclusivity. Until then, organizations must evolve their approach beyond stale segmentation to meaningful mindsets if they’re to meet developing expectations.
2019
Fjord trends 2019
Fjord
Space odyssey
First, digital drove us to our screens. Then, physical fought back. Both dramatically changed our expectations of the physical world – first in retail, then in the workplace and soon in public spaces. Now, as digital and physical intertwine, organizations must find ways to seamlessly interconnect digital and physical experiences. This will require a fundamental rethink of the approaches and tools for designing spaces in order to meet users’ expectations of greater flexibility and personalization.
2019
Fjord trends 2019
Fjord
Synthetic realities
There’s a new kind of reality on the block. Generated and mixed realities are blurring the boundaries of “truth” and challenging how we value it. As synthetic realities become more normalized in 2019, organizations should look past the drama and fear associated with them. Instead, they should hone new strategies to capitalize on their creative potential and manage the risk of unwittingly being featured in a synthetic reality created by someone else.
2019
Fjord trends 2019
Fjord
A Space Odyssey
Forget Mustique and Tahiti. If you’re willing to drop a cool $200,000 to $300,000, get ready to spend your next vacation in space. Last year, we spoke about flying cars, this year you’ll have to set your sights a little higher. Space travel is set to accelerate as several companies—SpaceX and Boeing, among them—launch crewed test flights to space. The implications of such private space flights are tremendous. It will mean the conversion of a highly regulated, government monopolized industry into a fiercely competitive one, populated by private players and venture capital firms. As competition intensifies, expect space tourism to take-off and space organizations like NASA to use the revenues generated by private space flights to fund their scientific research.
2019
Top 10 Trends For 2019
Forbes
Insurance (finally) Enters The Digital Age
This will be a standout year for insurance. Insurers will actively embrace new markets (smart cities, autonomous vehicles, connected living, and the elderly), products (insurance for shared workspaces, working from home, automotive pay-per-mile, and cyber-protection), technologies (blockchain, virtual reality (VR)/augmented reality (AR), and AI), business models (Prevention-as-a-Service, usage based car insurance, and on-demand insurance), and operations (increased automation, shifts in core systems, and even personnel and culture shifts).The industry will be characterized by greater automation and partnerships with data management companies. M&As with product and service providers in adjunct industries will provide instant access to new technology and capabilities, allowing insurance companies to adapt more rapidly to next generation needs.
2019
Top 10 Trends For 2019
Forbes
B2B Data Monetization Becomes Mainstream
This year will mark a watershed where new, non-traditional industries begin to establish and develop their data monetization strategies. Following in the footsteps of the credit, marketing and advertising industries where such practices are already widespread, car manufacturers, healthcare companies, IoT, and industrial aerospace IoT will push more aggressively towards data driven business models. Success for data monetization in these industries will be dictated by their ability to develop use cases, and innovative pricing and business models. Investments in data initiatives will spiral, even as comprehensive data strategies become a cornerstone of future business plans. In the meantime, significant reductions in data generation and storage costs will allow companies the opportunity to more creatively and productively leverage their data.
2019
Top 10 Trends For 2019
Forbes