Trends Identified
The industrial internet of things
Industry 4.0 means that more devices—sometimes including unfinished products—will be enriched with embedded computing. This will allow field devices to communicate and interact both with one another and with more centralized controllers, as necessary. It will also decentralize analytics and decision making, enabling real-time responses.
2015
Nine Technologies Transforming Industrial Production
Boston Consulting Group (BCG)
Deepening income inequality
Inequality is one of the key
challenges of our time. Income inequality specifically is one of the most visible aspects of a broader
and more complex issue, one that entails inequality of opportunity
and extends to gender, ethnicity, disability, and age, among others. Ranking second in last year’s
Outlook, it was identified as the
most signi cant trend of 2015 by
our Network’s experts. This affects
all countries around the world. In developed and developing countries alike, the poorest half of the population often controls less than 10% of its wealth. This is a universal challenge that the whole world must address.
2014
Outlook on the global agenda 2015
World Economic Forum (WEF)
Insects
Inexpensive, nutritious and plentiful — insects fulfil many criteria that meat cannot. Food manufacturer Exo recently launched a set of bars made from cricket flour: cricket flour contains 60% protein, more calcium than milk and all essential amino acids, but is gluten- and dairy-free. It takes 100 gallons of water to produce 72g of crickets as opposed to only 6g of beef. Grasshoppers too are on the menu, along with fruit fly larvae. Over one-third of the world’s population already eats insects, such as caterpillars and termites — but questions remain as to how they can be presented to appeal to a more widespread consumer base.
2017
How we eat now: five disruptive food trends
EY
Interconnected and infectious
Infectious diseases remain a significant threat, particularly in today’s highly mobile, interdependent and interconnected world. Risks anywhere can be threats everywhere. With around 40 new infectious diseases discovered in the past 40 years, of which SARS, HIV and different types of influenza are but three, the concern about further new pandemics is not a case of if but when.
2013
Now for the long term - The Report of the Oxford Martin Commission for Future Generations
Oxford Martin School
Is the influencers marketing boom sustainable?
Influencer marketing has become the industry’s hot go-to strategy – just take a look at the host of celebrities on your social media feeds encouraging you to visit this hotel and try that beauty product. Many brands have invested heavily, attracted by the opportunity to amplify their content and organically build new relationships. But is this buzzworthy trend all that it’s cracked up to be and, importantly, is it set to be a sustainable strategy for brands?
2018
Trends 18
GlobalWebIndex
The Tragedy of the Commons in Influencer Marketing
Influencer marketing only works when the communications are authentic – from the perspective of the audience. When influencers are offered a load of cash to pimp the latest product or service, the audience is usually tolerant for a while. But when an influencer veers towards shill too often, credibility loss and audience erosion are sure to follow. We know this because we’ve seen it before – with celebrities. Will.i.am isn’t a particularly valuable partner for brands these days (in our opinion), because everyone knows he’s for sale. And yet, some agencies and lots of brands are happy to stump up to established and emerging digital influencers and expect that the influencer will become a spokesperson for the brand. Over time, this threatens to disrupt the opportunity for everyone as audiences question the credibility not just of individual influencers, but of the whole medium.
2018
Key digital trends for 2018
Ogilvy
Follow the Crowd
Influencers were everywhere in 2018, but are they about to be usurped?
2018
Most contagious report 2018
Contagious
$100 Rollable Tablet PC
Information and communication devices are likely to be developed rapidly for the next 10 years, but digital divide also seems to continue. As a solution, high performance portable computer should appear at low price, which offers sufficient performance and portability rather than the distribution type low price PC. The demand for the low price computer with improved portability will increase which will likely be the upgrade version of current tablet PCs like iPad and Galaxy Tab.
2011
KISTEP 10 Emerging Technologies 2011
South Korea, Korea Institute of S&T Evaluation and Planning (KISTEP)
Enabling information and communication technologies
Information and communication technologies (ICTs) will continue to have a significant impact both in developing and developed countries. Like other technologies the rate of change will continue to increase and new ICTs will surely make a major difference to the functioning of societies over the next twenty years. There will be new ways of communicating and social networking – with implications for science and the production and maintenance of the scientific record.
2011
ICSU Foresight Analysis
International Council for Science (ICSU)
Enabling technology
Information and communications technology (ICT) has transformed society over the last 30 years. A new wave of technological advances is now creating novel opportunities, while testing governments’ ability to harness their benefits and provide prudent oversight.
2014
Future State 2030: The global megatrends shaping governments
KPMG