Trends Identified
Mobile fuels the growth of social TV
Mobile usage, shorter attention spans, and the thrill of novelty have accelerated the consumption of video content. The old buzz phrase used to be that “brands need to be publishers.” But in 2018, social networks will encourage brands to become broadcasters as mobile video and social-TV style programming take the spotlight. Creating broadcast-style content won’t work for every brand or product category. And the metrics that bump the stock price of social networks—such as engagement rates or video views—might not help your organization achieve your specific business outcomes. However, for many industries, this will open up innovative social advertising formats and bold new ways to engage social audiences.
2018
Social media trends 2018
Hootsuit
Rise of the middle class
Mobility is not just about geography; there is also an integral socioeconomic dimension. Over the next 40 years, billions more people are expected to join the global middle class.
2013
Now for the long term - The Report of the Oxford Martin Commission for Future Generations
Oxford Martin School
Airships
Modern airships have the potential to transport fully assembled goods, supplies, and even large structures from the point of manufacture directly to their point of use without the need to build any of the usual transportation infrastructure such as roads, railways, runways or airports.
2016
Ten Frontier Technologies for International Development
Institute of Development Studies (IDS)
The cloud
More production-related undertakings will require increased data sharing across sites and company boundaries. At the same time, the performance of cloud technologies will improve, achieving reaction times of just several milliseconds. As a result, machine data and functionality will increasingly be deployed to the cloud, enabling more data-driven services for production systems.
2015
Nine Technologies Transforming Industrial Production
Boston Consulting Group (BCG)
#MeToo will enter Phase Two...
More than a year after #MeToo exploded onto the public scene, and 13 years after Tarana Burke first launched the movement, the stream of executives undone by their own bad behavior flows unabated. After sweeping the media and entertainment industries, it will spread to mid-level leaders and less visible industries, predicts Ross Martin, CEO of marketing firm Blackbird. “You won’t know all of their names, but you’ll certainly know the brands that they lead or work for,” Martin says. Deloitte just admitted to firing 20 UK partners, and KPMG seven, in the last four years over sexual harassment complaints.
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
Collaborative business networks: Opportunistic & Systematic
More than half of all CEOs believe that collaborative networks will play a major role in the way companies operate in the future. CEOs in Asia Pacific – one of the world’s fastest-growing regions – are particularly convinced about the value of collaborative networks. At present, networks are mainly used to accomplish ‘soft’ goals such as the advancement of learning and sharing of best practice, rather than to enhance product and service pipelines. Most companies have not yet developed a systematic way of developing and capitalising on networks. They are still opportunistic in their approach. Effective collaboration requires a clear understanding of the kinds of networks that are possible, the business objectives of the different stakeholders and the risks.
2008
11th Annual global CEO Survey
PWC
Digital lessons from Africa
More than in any other world region, mobiles have played a central role in the development of internet behaviors in Africa. This is borne out in the habits of its digital consumers; many online behaviors in Africa are distinctly different from those seen in other parts of the world, and the trends emerging in this region offer us a glimpse into how the coming era of mobile primacy could impact other markets.
2018
Trends 18
GlobalWebIndex
Americans are somewhat apprehensive about trying some potential new inventions themselves; driverless cars garner the most widespread interest
Most new inventions appeal at first to a relatively small group of adventuresome early adopters, with the bulk of consumers following along only after they have had a chance to see for themselves what the fuss is about. And indeed, many Americans have a pronounced skepticism toward some new inventions that they might be able to use or purchase in the relatively near future.
2014
US views of technology and the future - science in the next 50 years
Pew Research Center
For most, population as a source of growth will need to be replaced
Most of Europe and East Asia, by contrast, is expected to see labour-force declines, representing a severe drag on growth. Japan will see the greatest decline of over one-quarter, from 66m to 47m; China and South Korea are also expected to experience a 17-18% contraction in their labour forces.
2015
Long-term macroeconomic forecasts Key trends to 2050
The Economist