Trends Identified
Virtual reality/augmented reality
Smart head-mounted displays/glasses
2016
Disruptive technologies barometer
KPMG
Robotics
Physical systems of automation, including driverless cars
2016
Disruptive technologies barometer
KPMG
The dawn of the coded brand
Brands will hardwire behaviors into their actual coding in unprecedented ways. This will offer customers a consistent experience no matter when or where they meet a brand.
2018
Trend watch 2018: the next five
Landor
The rise of the merchant technocrat
Convenience, community, and creativity will change the retail landscape. The result? A new paradigm for consumption that brings the store to consumers.
2018
Trend watch 2018: the next five
Landor
The surge of smart products and packages
Packaging as we know it is on the way out. Breakthroughs in manufacturing and materials are dramatically altering how brands present and produce their wares.
2018
Trend watch 2018: the next five
Landor
The mobility revolution
As radically innovative forms of mobility hit the mainstream, the way we move around will change forever.
2018
Trend watch 2018: the next five
Landor
The primacy of purpose
Today’s brands must be purposeful and provide the services customers want while fulfilling steep demands for accountability and transparency. The business model of the future will require giving back—to employees, to communities, and to the planet.
2018
Trend watch 2018: the next five
Landor
A good user experience ≠ a good brand experience
In 2019, frictionless is the new commoditization. When “seamless” and “efficient” are the only goals in creating an experience, that consumer experience becomes merely transactional and there are few opportunities for brands to differentiate. Consider airline apps, for example. While it’s simple and streamlined to make or change a reservation or check flight status on any airline app, it’s harder to remember which airline app you are using.
2019
The top trends for brands to watch in 2019
Landor