Trends Identified
Humans, meet AI
The machines have risen. And marketers have discovered they can be delightfully useful. The danger, of course, is following this trend, rather than understanding the far-reaching changes AI will bring to social marketing. Over 100 thousand Messenger bots are now active on Facebook (a 233 percent YOY growth over last year’s 33 thousand). But it’s still unclear whether customers will value these human-less engagements. While AI is still a future-facing trend, marketers can expect to start reaping the practical benefits in 2018. Facebook, for example, has released new predictive analytics to help marketers find insights faster. And visual search engines are using machine learning to help consumers search by images rather than keywords, a shift that will redefine the future of online product browsing.
2018
Social media trends 2018
Hootsuit
The promise (and reality) of social data
Organizations have long heard about the benefits of deep listening and uncovering customer insights with social data. But they’ve also realized that integrating social data with other analytics systems—or finding usable insights from mountains of social mentions—requires a lot of work and more resources than they originally thought. In 2018, the promise of social data remains—but organizations will need to recalculate the effort and resources they’ll need to invest to turn social data into a true source of customer insights that can be used across the enterprise.
2018
Social media trends 2018
Hootsuit
Rebuilding trust
2018 represented a crisis year for trust on social media. In the wake of the Cambridge Analytica scandal1 and a Congressional hearing,2 Facebook faced unprecedented pressure from users and regulators to improve security, transparency, and accuracy. Twitter, meanwhile, wrestled with controversies over the unfettered proliferation of bots on its platform, purging millions of fake accounts.3
2019
Social media trends 2019
Hootsuit
Storifying social
Will the news feed one day be an endangered species? According to consulting firm Block Party, Stories—the vertical, ephemeral slideshows pioneered by Snapchat—are now growing 15 times faster than feed-based sharing.
2019
Social media trends 2019
Hootsuit
Closing the ads gap
By now, everyone knows we’re in the pay-to-play era on social. Accordingly, marketers are increasing social ad budgets (up 32 percent in 2018 alone) and producing more ads than ever before.29One of every four Facebook Pages now use paid media,30 and Facebook already accounts for 23 percent of total U.S. digital ad spending.
2019
Social media trends 2019
Hootsuit
Cracking the commerce code
In Asia, social commerce adoption has been swift,41 with 70 percent of China’s Gen Zers now opting to buy direct from social.42 In North America, however, social commerce hasn’t kept pace. Despite the longhyped promise of buy buttons, people aren’t yet buying on social in huge numbers.4
2019
Social media trends 2019
Hootsuit
Messaging eats the world
Top messaging apps—WhatsApp, Facebook Messenger, WeChat, QQ, and Skype—now collectively count nearly five billion monthly active users, according to We Are Social and Hootsuite’s 2018 Q3 Global Digital Statshot.
2019
Social media trends 2019
Hootsuit
#twinning: Farming's digital doubles will help feed a growing population using less resources.
Imagine a planet where instant access to critical data on the world’s farmland could be provided to anyone that needs it. In the next five years, this will become reality when a digital twin of the world’s agricultural resources is readily available.
2019
5 in 5 - Research predicts five innovations that will change our lives within five years.
IBM Research
Spoiler alert: Blockchain will prevent more food from going to waste.
Within five years, we’ll eliminate many of the costly unknowns in the food supply chain. From farmers to grocery suppliers, each participant in the food ecosystem will know exactly how much to plant, order, and ship. Food loss will diminish greatly and the produce that ends up in our carts will be fresher—when blockchain technology, IoT devices, and AI algorithms join forces.
2019
5 in 5 - Research predicts five innovations that will change our lives within five years.
IBM Research
Mapping the microbiome will protect us from bad bacteria.
Within five years, food safety inspectors around the world will gain a new superpower: the ability to understand how millions of microbes coexist within the food supply chain. These microbes—some healthy for human consumption, others not—are everywhere –in foods at farms, factories, and grocery stores. The ability to constantly and cheaply monitor the behaviors of microbes at every stage of the supply chain represents a huge leap in food safety.
2019
5 in 5 - Research predicts five innovations that will change our lives within five years.
IBM Research