Trends Identified
A machine's search for meaning
AI might change our jobs, but need not eliminate them. We can — and should — design our collaboration with the machines that will help us develop.
2018
Fjord trends 2018
Fjord
In transparency we trust
Blockchain has the potential to create transparency that will clear the fog of internet ambiguity, win back lost trust, and repair relationships with the public.
2018
Fjord trends 2018
Fjord
The ethics economy
Organizations must proactively demonstrate what they stand for, whether they want to or not. People will choose the brands that align with their own beliefs.
2018
Fjord trends 2018
Fjord
Design outside the lines
Designers need to evolve — how they work, learn, and differentiate themselves — if they are to continue having an impact across organizations.
2018
Fjord trends 2018
Fjord
The dawn of the coded brand
Brands will hardwire behaviors into their actual coding in unprecedented ways. This will offer customers a consistent experience no matter when or where they meet a brand.
2018
Trend watch 2018: the next five
Landor
The rise of the merchant technocrat
Convenience, community, and creativity will change the retail landscape. The result? A new paradigm for consumption that brings the store to consumers.
2018
Trend watch 2018: the next five
Landor
The surge of smart products and packages
Packaging as we know it is on the way out. Breakthroughs in manufacturing and materials are dramatically altering how brands present and produce their wares.
2018
Trend watch 2018: the next five
Landor
The mobility revolution
As radically innovative forms of mobility hit the mainstream, the way we move around will change forever.
2018
Trend watch 2018: the next five
Landor
The primacy of purpose
Today’s brands must be purposeful and provide the services customers want while fulfilling steep demands for accountability and transparency. The business model of the future will require giving back—to employees, to communities, and to the planet.
2018
Trend watch 2018: the next five
Landor
Get snappy
The growing use of image recognition for quicker and easier interactions.
2018
2018 trends
Mindshare