Trends Identified
Global marketplace
Faster growth rates and favorable demographics in key rapid-growth markets will continue to be a feature of the next decade or so. The gulf between “mature” and “rapid-growth” countries continues to shrink. A new tier of emerging nations, driven by their own nascent middle classes, will draw global attention. Innovation will increasingly take place in rapid-growth markets, with Asia surfacing as a major hub. In the global marketplace, the war for talent will become increasingly fierce, necessitating greater workforce diversity to secure competitive advantage. The economies of the world will remain highly interdependent through trade, investment and financial system linkages, driving the need for stronger global policy coordination among nations and resilient supply chains for companies operating in this environment. At the same time, domestic interests will continue to clash and compete with the forces of global integration. Pushback and opposition to global integration manifests itself in various economic, political and cultural forms, including trade and currency protectionism, the imposition of sanctions to achieve political aims, anti-globalization protests, as well as the strengthening of nationalistic, religious and ethnic movements around the world.
2015
Megatrends 2015 -Making sense of a world in motion
EY
Urban World
The number and scale of cities continues to grow across the globe — driven by rapid urbanization in emerging markets and continued urbanization in mature markets. The United Nations (UN) reports that 54% of the world’s population currently live in cities, and by 2050, this proportion will increase to 66%. In order to harness the economic benefi ts of urbanization, policy-makers and the private sector must do effective planning and attract sustained investment in railroads, highways, bridges, ports, airports, water, power, energy, telecommunications and other types of infrastructure. Effective policy responses to the challenges that cities face, including climate change and poverty, will be essential to making cities of the future competitive, sustainable and resilient.
2015
Megatrends 2015 -Making sense of a world in motion
EY
Resourceful planet
Absolute population growth, economic development and more middle-class consumers will drive increasing global demand for natural resources — both renewable and non-renewable. While the world’s supply of non-renewable resources is technically finite, new technologies continue to impact the future supply picture by allowing access to formerly hard-to-reach and valuable oil, gas and strategic mineral reserves. The application of new technologies, as well as the shifting supply environment, will drive business model adaptation and innovation in multiple sectors — as well as impact the geopolitical balance of power. At the same time, natural resources must be more effectively managed, particularly from an environmental impact perspective. Growing concern over environmental degradation, securing strategic resources and the fate of our food and water supply are indicative of the fact that protecting and restoring the planet is a critical future imperative. Governments, societies and businesses must work in tandem to develop more sustainable approaches to the task of achieving economic growth while leveraging natural resource inputs.
2015
Megatrends 2015 -Making sense of a world in motion
EY
Health reimagined
Health care — which already accounts for 10% of global GDP — is embarking on a once-in-a-lifetime transformation. Health systems and players are under increasing cost pressure — driving them to seek more sustainable approaches, including incentives that emphasize value. These cost pressures are exacerbated by changing demographics, rising incomes in rapid-growth markets and an imminent chronic-disease epidemic. An explosion in big data and mobile health technologies is enabling real-time information creation and analysis. Companies beyond health care as traditionally defined are entering the fray, providing new sources of competition and partnering. These trends are starting to drive a fundamentally different approach — moving beyond the delivery of health care (by traditional health care companies in traditional ways, i.e., “sick care”) to the management of health (by diverse sets of players, with more focus on healthy behaviors, prevention and real-time care). Success, in other words, demands that we reimagine our approach to health.
2015
Megatrends 2015 -Making sense of a world in motion
EY
The riddle of work and income
The revolution of work has long been under discussion, and the industrial world is on the brink of the unknown. The rapid progress of technology that has led to digitisation, robotisation, artificial intelligence and automation is modifying almost all areas of known activity. However, there is currently no clarity as to what the revolution of work ultimately means. Public debate often addresses the significant diminishing of work and traditional workplaces while, on the other hand, welcoming the flourishing of new types of working methods and the creation of workplaces with the aid of new technologies.
2017
Megatrends 2017
Finland, The Finnish Innovation Fund Sitra
Democracy fatigued
In the West, the disintegration, or even a crisis, of democracy has been discussed for years. Turnout percentages and party memberships have steadily decreased. However, awareness of the crisis in discussions has not led to activities to reinforce democracy. Not even the financial crisis or the rise of populism have brought reforms. The game only changed in 2016. The United Kingdom’s decision to leave the EU, the subversive election struggle in the United States and Donald Trump’s presidency, which defied all familiar political models, have encapsulated many of the problems with democracy that must be solved promptly. In order for democracy to work, it must be reinforced, new methods of operation must be found and there must be greater inclusion.
2017
Megatrends 2017
Finland, The Finnish Innovation Fund Sitra
The economy at a crossroads
Since the 2008 financial crisis, the global economy has endured a long period of slow growth. Although there are many signs of recovery, and there has been significant growth in countries such as the USA and Germany, there are many reasons why this growth is vulnerable. Its vulnerability is related to features such as the poor growth of productivity in the West, an ageing population, uncertain prospects in China and the price of oil, which can easily affect the global economy. Even more importantly, the unsustainable use of natural resources and carbon dioxide emissions now enforce much stricter parameters for growth than in the past. Discussions on economics have often raised the question of why growth is an aspiration. Increasing attention has been paid to the fact that the economy should above all be a means to achieve other ends, such as the experience of well-being.
2017
Megatrends 2017
Finland, The Finnish Innovation Fund Sitra
More people
The UN predicts that the world’s population will continue to grow, reaching the level of 10.1 billion by 2100; this is an increase over earlier projections that the population would level off by the middle of this century.3 The expansion of the population to 8 billion by 2025, coupled with changing consumption patterns, is expected to lead to a 50% increase in global food production.
2011
Megatrends and the future of humanitarian action
International Review of the Red Cross
Older people
The demography within countries will also change, with increasing percentages of elderly people. Indeed, the UN projects that 58% of the world’s population growth will come from increases in the number of people over 60, whereas only 6% will come from people under 30.7 This trend is already evident in developed countries, particularly Europe, Japan, and Korea, where the decline in the labour force and corresponding increase in retirement expenditures is taxing economies.
2011
Megatrends and the future of humanitarian action
International Review of the Red Cross
More urbanization
Another major trend will be the continuing urbanization of the world’s population, particularly in the developing world. As agriculture becomes more mechanized, there will be a continued shift from rural areas to cities–a shift accelerated by the powerful expansion of media messages touting the modernity of urban life.
2011
Megatrends and the future of humanitarian action
International Review of the Red Cross