Trends Identified
Fashion: 'Technology creates smarter clothes'
Fashion is such an important part of the way in which we communicate our identity to others, and for a very long time it's meant dress: the textile garments on our body. But in the coming decades, I think there'll be much more emphasis on other manifestations of fashion and different ways of communicating with each other, different ways of creating a sense of belonging and of making us feel great about ourselves. We're already designing our identities online – manipulating imagery to tell a story about ourselves. Instead of meeting in the street or in a bar and having a conversation and looking at what each other is wearing, we're communicating in some depth through these new channels. With clothing, I think it's possible that we'll see a polarisation between items that are very practical and those that are very much about display – and maybe these are not things that you own but that you borrow or share.Technology is already being used to create clothing that fits better and is smarter; it is able to transmit a degree of information back to you. This is partly driven by customer demand and the desire to know where clothing comes from – so we'll see tags on garments that tell you where every part of it was made, and some of this, I suspect, will be legislation-driven, too, for similar reasons, particularly as resources become scarcer and it becomes increasingly important to recognise water and carbon footprints. However, it's not simply an issue of functionality. Fashion's gone through a big cycle in the last 25 years – from being something that was treasured and cherished to being something that felt disposable, because of a drop in prices. In fact, we've completely changed our relationship towards clothes and there's a real feeling among designers who I work with that they're trying to work back into their designs an element of emotional content. I think there's definitely a place for technology in creating a dialogue with you through your clothes.
2011
20 predictions for the next 25 years
The Guardian
Nature: 'We'll redefine the wild'
We all want to live in a world where species such as tigers, the great whales, orchids and coral reefs can persist and thrive and I am sure that the commitment that people have to maintaining the spectacle and diversity of life will continue. Over the past 50 years or so, there has been growing support for nature conservation. When we understand the causes of species losses, good conservation actions can and do reverse the trends. But it is going to become much harder. The human population has roughly doubled since the 1960s and will increase by another third by 2030. Demands for food, water and energy will increase, inevitably in competition with other species. People already use up to 40% of the world's primary production (energy) and this must increase, with important consequences for nature. In the UK, some familiar species will become scarcer as our rare habitats (mires, bogs and moorlands) are lost. We will be seeing the effects from gradual warming that will allow more continental species to live here, and in our towns and cities we'll probably have more species that have become adapted to living alongside people. We can conserve species when we really try, so I'm confident that the charismatic mega fauna and flora will mostly still persist in 2035, but they will be increasingly restricted to highly managed and protected areas. The survivors will be those that cope well with people and those we care about enough to save. Increasingly, we won't be living as a part of nature but alongside it, and we'll have redefined what we mean by the wild and wilderness. Crucially, we are still rapidly losing overall biodiversity, including soil microorganisms, plankton in the oceans, pollinators and the remaining tropical and temperate forests. These underpin productive soils, clean water, climate regulation and disease-resistance. We take these vital services from biodiversity and ecosystems for granted, treat them recklessly and don't include them in any kind of national accounting.
2011
20 predictions for the next 25 years
The Guardian
Architecture: What constitutes a 'city' will change
In 2035, most of humanity will live in favelas. This will not be entirely wonderful, as many people will live in very poor housing, but it will have its good side. It will mean that cities will consist of series of small units organised, at best, by the people who know what is best for themselves and, at worst, by local crime bosses. Cities will be too big and complex for any single power to understand and manage them. They already are, in fact. The word "city" will lose some of its meaning: it will make less and less sense to describe agglomerations of tens of millions of people as if they were one place, with one identity. If current dreams of urban agriculture come true, the distinction between town and country will blur. Attempts at control won't be abandoned, however, meaning that strange bubbles of luxury will appear, like shopping malls and office parks. To be optimistic, the human genius for inventing social structures will mean that new forms of settlement we can't quite imagine will begin to emerge. All this assumes that environmental catastrophe doesn't drive us into caves. Nor does it describe what will happen in Britain, with a roughly stable population and a planning policy dedicated to preserving the status quo as much as possible. Britain in 25 years' time may look much as it does now, which is not hugely different from 25 years ago.
2011
20 predictions for the next 25 years
The Guardian
Sport: 'Broadcasts will use holograms'
Globalisation in sport will continue: it's a trend we've seen by the choice of Rio for the 2016 Olympics and Qatar for the 2022 World Cup. This will mean changes to traditional sporting calendars in recognition of the demands of climate and time zones across the planet. Sport will have to respond to new technologies, the speed at which we process information and apparent reductions in attention span. Shorter formats, such as Twenty20 cricket and rugby sevens, could aid the development of traditional sports in new territories. The demands of TV will grow, as will technology's role in umpiring and consuming sport. Electronics companies are already planning broadcasts using live holograms. I don't think we'll see an acceptance of performance-enhancing drugs: the trend has been towards zero tolerance and long may it remain so.
2011
20 predictions for the next 25 years
The Guardian
Transport: 'There will be more automated cars'
It's not difficult to predict how our transport infrastructure will look in 25 years' time – it can take decades to construct a high-speed rail line or a motorway, so we know now what's in store. But there will be radical changes in how we think about transport. The technology of information and communication networks is changing rapidly and internet and mobile developments are helping make our journeys more seamless. Queues at St Pancras station or Heathrow airport when the infrastructure can't cope for whatever reason should become a thing of the past, but these challenges, while they might appear trivial, are significant because it's not easy to organise large-scale information systems. The instinct to travel is innate within us, but we will have to do it in a more carbonefficient way. It's hard to be precise, but I think we'll be cycling and walking more; in crowded urban areas we may see travelators – which we see in airports already – and more scooters. There will be more automated cars, like the ones Google has recently been testing. These driverless cars will be safer, but when accidents do happen, they may be on the scale of airline disasters. Personal jetpacks will, I think, remain a niche choice.
2011
20 predictions for the next 25 years
The Guardian
Health: 'We'll feel less healthy'
Health systems are generally quite conservative. That's why the more radical forecasts of the recent past haven't quite materialised. Contrary to past predictions, we don't carry smart cards packed with health data; most treatments aren't genetically tailored; and health tourism to Bangalore remains low. But for all that, health is set to undergo a slow but steady revolution. Life expectancy is rising about three months each year, but we'll feel less healthy, partly because we'll be more aware of the many things that are, or could be, going wrong, and partly because more of us will be living with a long-term condition. We'll spend more on health but also want stronger action to influence health. The US Congressional Budget Office forecasts that US health spending will rise from 17% of the economy today to 25% in 2025 and 49% in 2082. Their forecasts may be designed to shock but they contain an important grain of truth. Spending on health and jobs in health is bound to grow.Some of that spending will go on the problems of prosperity – obesity, alcohol consumption and injuries from extreme sports. Currently fashionable ideas of "nudge" will have turned out to be far too weak to change behaviours. Instead, we'll be more in the realms of "shove" and "push", with cities trying to reshape whole environments to encourage people to walk and cycle. By 2030, mental health may at last be treated on a par with physical health. Medicine may have found smart drugs for some conditions but the biggest impact may be achieved from lower-tech actions, such as meditation in schools or brain gyms for pensioners. Healthcare will look more like education. Your GP will prescribe you a short course on managing your diabetes or heart condition, and when you get home there'll be an e-tutor to help you and a vast array of information about your condition. Almost every serious observer of health systems believes that the great general hospitals are already anachronistic, but because hospitals are where so much of the power lies, and so much of the public attachment, it would be a brave forecaster who suggested their imminent demise.
2011
20 predictions for the next 25 years
The Guardian
Religion: 'Secularists will flatter to deceive'
Over the next two and a half decades, it is quite possible that those Brits who follow a religion will continue both to fall in number and also become more orthodox or fundamentalist. Similarly, organised religions will increasingly work together to counter what they see as greater threats to their interests – creeping agnosticism and secularity. Another 10 years of failure by the Anglican church to face down the African-led traditionalists over women bishops and gay clerics could open the question of disestablishment of the Church of England. The country's politicians, including an increasingly gay-friendly Tory party, may find it difficult to see how state institutions can continue to be associated with an image of sexism and homophobia. I predict an increase in debate around the tension between a secular agenda which says it is merely seeking to remove religious privilege, end discrimination and separate church and state, and organised orthodox religion which counterclaims that this would amount to driving religious voices from the public square. Despite two of the three party leaders being professed atheists, the secular tendency in this country still flatters to deceive. There is, at present, no organised, nonreligious, rationalist movement. In contrast, the forces of organised religion are better resourced, more organised and more politically influential than ever before.
2011
20 predictions for the next 25 years
The Guardian
Theatre: 'Cuts could force a new political fringe'
The theatre will weather the recent cuts. Some companies will close and the repertoire of others will be safe and cautious; the art form will emerge robust in a decade or so. The cuts may force more young people outside the existing structures back to an unsubsidised fringe and this may breed different types of work that will challenge the subsidised sector. Student marches will become more frequent and this mobilisation may breed a more politicised generation of theatre artists. We will see old forms from the 1960s reemerge (like agit prop) and new forms will be generated to communicate ideology and politics. More women will emerge as directors, writers and producers. This change is already visible at the flagship subsidised house, the National Theatre, where the repertoire for bigger theatres like the Lyttelton already includes directors like Marianne Elliott and Josie Rourke, and soon the Cottesloe will start to embrace the younger generation – Polly Findlay and Lyndsey Turner.
2011
20 predictions for the next 25 years
The Guardian
Storytelling: 'Eventually there'll be a Twitter classic'
Are you reading fewer books? I am and reading books is sort of my job. It's just that with the multifarious delights of the internet, spending 20 hours in the company of one writer and one story needs motivation. It's worth doing, of course; like exercise, its benefits are many and its pleasures great. And yet everyone I know is doing it less. And I can't see that that trend will reverse. That's the bad news. Twenty-five years from now, we'll be reading fewer books for pleasure. But authors shouldn't fret too much; e-readers will make it easier to impulse-buy books at 4am even if we never read past the first 100 pages. And stories aren't becoming less popular – they're everywhere, from adverts to webcomics to fictional tweets – we're only beginning to explore the exciting possibilities of web-native literature, stories that really exploit the fractal, hypertextual way we use the internet. My guess is that, in 2035, stories will be ubiquitous. There'll be a tube-based soap opera to tune your iPod to during your commute, a tale (incorporating on-sale brands) to enjoy via augmented reality in the supermarket. Your employer will bribe you with stories to focus on your job. Most won't be great, but then most of everything isn't great – and eventually there'll be a Twitter-based classic.
2011
20 predictions for the next 25 years
The Guardian
Cloud computing
2017
2017 technology trends - Increasing stratification and changing competitive dynamics
PWC