Trends Identified
Enhanced education technology
New approaches are needed to meet the challenge of educating a growing young population and providing the skills that are essential to the knowledge economy. This is especially the case in today’s rapidly evolving and hyperconnected globalized society. Personalized IT-based approaches to education are emerging that allow learner-centred education, critical thinking development and creativity. Rapid developments in social media, open courseware and ubiquitous access to the Internet are facilitating outside classroom and continuous education.
2012
The top 10 emerging technologies for 2012
World Economic Forum (WEF)
OMNI-CHANNEL RESURRECTS THE HIGH STREET
Daily Mail The high street is dying There are countless articles heralding the death of the high street. Even the most trusted commentators are jumping on the death cry; recently, the BBC listed “Six Reasons Behind the High Street Crisis,” with the shift to online shopping cited at No. 2. The growth of the ‘bricks-to-clicks’ phenomenon has been accelerated by the rise of the ‘on-demand economy’, with consumers less willing to wait to get their hands on goods and more online retailers offering same-day delivery.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
THE RISE OF THE SUPER CMO
The CMO has been in the press a lot recently As the complexity of the marketing function rapidly increases, many CMOs are becoming nervous about the future — not only for their organisations, but also for their careers. However, a rising number of CMOs are attuned to how marketing is transforming, and are taking the necessary steps to ensure that they (and their organisations) can survive and thrive in the age of rampant disruption. This may be a long-term platform for radical change, or a shift to doing more transformational things on a smaller scale. It may be about rethinking the role technology plays, or shifting culture, or adding new capabilities. Whatever the nature and whatever the degree, almost all CMOs and their organisations are in some kind of Marketing Transformation, and if they’re not, they’re most likely thinking about it.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
IN B2B, A NEW CULTURE OF BUSINESS IS EMERGING
How businesses do business is changing Let’s get one thing straight — the era of B2Boring is over. Not because most B2B companies have changed the way they do B2B (they haven’t — yet), but because there are forces at play that are changing expectations — for customers, companies and within broader culture. The archetypal price and features-driven B2B buyer is swiftly becoming extinct. Individuals are looking for more than ‘ticking boxes’ and pleasing the ‘higher ups’. Instead, a new generation of both workers and companies have come of age and are changing the way decisions are made, products and services are marketed, and the role business are engaging in broader culture and society. We call this emergent trend the new culture of business.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
VOICE, NOT JUST A TREND
In the past two years we’ve profiled the emergence and adoption of ‘voice’ as a way for customers to achieve what they set out to do in their daily lives. We identified bots in 2016 as an emerging trend; and in last year’s report – The End of Typing – we profiled the explosion of smart speakers from the likes of Amazon and Google amongst others as they sought to enter the home. Looking to 2019 it’s fair to say that we’ve reached critical mass in terms of the number of devices (phones, speakers, cars, and now even toilets!) that are voice-enabled with conversational user interfaces and voice assistants.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
THE 5G DREAM DEFERRED
5G will be the most important innovation since the internet As trials and commercial deployments become more prevalent in the news, and as whispers of 5G-enabled handsets start to emanate from smartphone manufacturers, we’re hearing more and more about the promise of 5G. There’s no doubt about it – 5G will absolutely revolutionise the way we work, play, shop and socialise. The speed, device density and latency that 5G will bring will make possible many of the most important innovations in the coming years: • Smart cities • Autonomous vehicles • Drone-based fulfilment • Predictive health services and robotic surgery • The 4th industrial revolution in manufacturing To name but a few. 20xfaster than 4G High bandwidth 1mslatency Low Latency 1mdevices/km2 Device Density
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
Synchronous Interactions
The success of HQ Trivia, a game with shows scheduled for specific times, “harkens to olden days,” says Siegler. “When people were forced to listen to the same thing, or watch the same thing on TV, dating back to the game shows of the ’50s, when people gathered around, or even more recently to Who Wants To Be a Millionaire. It’s antithetical to the way social networks have been predominantly used, connecting people but doing so asynchronously. What if there’s a desire for people doing the same thing at the same time in a connected way?”
2018
The Most Important Tech Trends Of 2018, According To Top VCs
Fast Company
E-sports
“What’s happened over the last 18-24 months, with the rise of Twitch, there’s a massive global core gaming audience, tens of millions of core to mid-core gamers,” says Natarajan. “That used to be the gaming market. In the past two to three years, suddenly that market multiplied. Now it’s not just the gamers, it’s the audience, people watching [the gamers].” “New product and company opportunities are going to emerge from that,” he adds. “It used to be, Who are the content guys, the large studio publishers? That used to be our investment framework. Now it’s who are the founders building the connective services? …It’s amazing to think about core gaming as a spectator sport, and all the interesting new platforms and services that will support that.”
2018
The Most Important Tech Trends Of 2018, According To Top VCs
Fast Company
Autonomy
Evans says that when the day comes that cars, buses, and other vehicles no longer need drivers, it’ll be possible to completely re-imagine what those vehicles can be, and—even better—re-imagine the world in which they move. “If you’re building public infrastructure or planning a city, then [long-term planning] absolutely needs to be something that figures into your thinking.”
2018
The Most Important Tech Trends Of 2018, According To Top VCs
Fast Company
Specialized Artificial Intelligence And Machine Learning
Machine-learning driven automation will lead to a wide range of new business opportunities, Evans says, including many companies focused on single-purpose implementations of AI and automation. As well, he says, automation will provide a massive multiplier effect by being able to do the small tasks that thousands of people could do–like look for patterns in images. Kocher says his firm will continue looking for digital health companies with novel ways to reduce costs and improve outcomes. “We continue to look at things that take economic responsibility for the cost and outcomes of care, and use technology and data to make both of those better and more efficient.”
2018
The Most Important Tech Trends Of 2018, According To Top VCs
Fast Company