Trends Identified
The rise of Asia continues
The rise of Asia is not a new phenomenon; the rise of Japan and South Korea has been witnessed over the second half of the 20th century. The start of the new millennium saw another boom, with many Asian economies recording high growth rates that took their share of global GDP from 26% to 32% between 2000 and 2014. Our extended long-term forecasts suggest that Asia’s rise will continue up to 2050—not quite at the same pace, but by 2050 it will account for 53% of global GDP.
2015
Long-term macroeconomic forecasts Key trends to 2050
The Economist
The Rise of Green Consumerism: What Do Brands Need to Know?
Environmental degradation is hitting the headlines lately. News articles and documentaries around rising seas, declining air quality and shrinking animal populations are now more common than ever - and they’re beginning to cut through. A couple of moments stand out in particular. In Australia, it was the War on Waste TV program, while in the UK, David Attenborough’s Blue Planet II series sparked a cultural shift around plastic consumption. Sales of reusable coffee cups and water bottles took off, plastic straws were banned in many bars and restaurants, and brands like Evian and Coca-Cola promised packaging made from recycled materials. The impulse to “be greener” is clearly gaining momentum. According to a recent bespoke study we carried out in the UK and U.S., half of digital consumers say environmental concerns impact their purchasing decisions. There’s a difference between intention and action, but brands could miss out on a big group of consumers if their green credentials aren’t up to scratch.
2019
Trends 19
GlobalWebIndex
The Rise of Messaging
Say hello to a new age of conversation with Facebook Messenger.
2018
Most contagious report 2018
Contagious
The Rise of Roboadvisors & App-based Investments
Roboadvisors are viewed as one of the most disruptive of AI-influenced fintech services. Robo-advisors rely on technology, rather than a financial planner, to deliver financial advice at any time of the day.
2018
Top Tech trends 2018
Juniper Research
The rise of the global middle class
With regard to global and regional income distribution and associated societal developments, our research identified six major trends. First decreasing inequality between countries, second the rise of a new global middle class. Third, European and North American share of the global middle class fall significantly over the coming decades. Fourth, in addition, there is evidence that the middle class in these regions is on the decline. Fifth, the relation between inequality and the future strength and composition of the global middle class. Sixth, global middle-class growth will engender the flourishing of democratic and ‘self-expression’ values.
2013
Europe's Societal Challenges: An analysis of global societal trends to 2030 and their impact on the EU
RAND Corporation
The rise of the merchant technocrat
Convenience, community, and creativity will change the retail landscape. The result? A new paradigm for consumption that brings the store to consumers.
2018
Trend watch 2018: the next five
Landor