Trends Identified
Modular Public Transportation System
[Definition]. Automatically assembled block-type transportation system operated based on smart technologies including IoT, remote control and autonomous driving. [Application]. Enables door-to-door transportation of the elderly, disabled and vulnerable. Modules can be assembled or disassembled to assume the form of taxi (up to 3 passengers), van (up to 6) or bus (dozens).
2018
KISTEP 10 Emerging Technologies 2018
South Korea, Korea Institute of S&T Evaluation and Planning (KISTEP)
Modern masculinity
Brand feminism has been one of the most discussed themes in our industry recently and forward- thinking companies are working hard to improve the way women are portrayed in ads. But some brands are now adopting the same approach to challenge male stereotypes. From husbands doing housework to guys in heels, last year brands began to embrace more diverse representations of men. Since then, the cultural conversation around ‘toxic masculinity’ has gained momentum, pressuring marketers to adapt to the shift or risk irrelevance.
2018
Most contagious
Contagious
Models and data in decision-making
We will have ever more accurate description and models of many technical and natural phenomena; we might even have better models of human activity (behavioural models and data). We will have an ever increasing range of data on all aspects of policy and societal decisions. Citizens will be ever more involved in decisions processes in society, redefining the role of experts and even policy makers. We need to analyse opportunities and pitfalls from these developments in time. The ultimate use of models will most likely be as tools for orientation rather than as tools for prediction.
2015
Preparing the Commission for future opportunities - Foresight network fiches 2030
European Strategy and Policy Analysis System (ESPAS)
Modelling and forecasting ICT services.
The model adequacy and query response time are key characteristics of modelling and fore- casting ICT services. Mathematical and computer models based on the results of field and/or computer experiments applying predictive modelling concepts are “trained” based on multiple prototypes of input and output data and essentially simulate both sources to receive data and the models themselves, created on the basis of studies of the physics of corresponding processes. Using such approaches (“metamodelling”), it is possible to speed up calculations manyfold, all the while reducing the number of expensive field or computer experiments. In turn, this should lead to a drastic reduction in the timeframes and cost of design, improvements in the quality of engineered products, simplified use of such services and, as a result, a reduction in the need for qualified users. The use of such modelling to calculate the optical properties of metamaterials with complex geometries used in difficult-to-reproduce conditions makes it possible to optimise metamaterials and minimise production costs, which will lead to a transformation of the market for materials with new properties.
2016
Russia 2030: science and technology foresight
Russia, Ministry of Education and Science of the Russian Federation
Mobility
As a share of the world’s population, migration today is less prevalent than it has been in the past, such as during the age of mass migration in the 19th century. Urbanisation is also occurring rapidly within our populations.28 In 1950, only three of every ten people lived in cities. In 2008, the number of people in cities was greater than that in rural areas for the first time.
2013
Now for the long term - The Report of the Oxford Martin Commission for Future Generations
Oxford Martin School
Mobile Only (and beyond)
The explosion of smartphone and tablet adoption in the consumer world cannot be denied. And enterprises have taken note. Mobile initiatives have popped up in almost every corner of the business – looking to untether the workforce, engage customers more effectively, and reshape business-as-usual. CIOs are scrambling to deal with the outcry. To manage, maintain, connect, and protect devices. To imagine, build, deploy, and promote applications. And all the while, many are singing the gospel of “an app for that,” trying to close the gap between end-user expectations and current offerings.
2013
Tech Trends 2013 Elements of postdigital
Deloitte
Mobile Internet
Increasingly inexpensive and capable mobile computing devices and Internet connectivity
2013
Disruptive technologies: Advances that will transform life, business, and the global economy
McKinsey
Mobile fuels the growth of social TV
Mobile usage, shorter attention spans, and the thrill of novelty have accelerated the consumption of video content. The old buzz phrase used to be that “brands need to be publishers.” But in 2018, social networks will encourage brands to become broadcasters as mobile video and social-TV style programming take the spotlight. Creating broadcast-style content won’t work for every brand or product category. And the metrics that bump the stock price of social networks—such as engagement rates or video views—might not help your organization achieve your specific business outcomes. However, for many industries, this will open up innovative social advertising formats and bold new ways to engage social audiences.
2018
Social media trends 2018
Hootsuit