Trends Identified
Custom at all Costs - Playing new games with price
Price sensitivity remains a key and determining feature of the consumer landscape, and recent years have seen much price elasticity innovation to appeal to consumers (even the relatively well- off) engaged in a daily battle against unnecessary largesse in the aisles. In 2018 and beyond, anticipate further dismantling of RRP and a growing tendency to permit flexible, time-sensitive, lifestyle- and lifestage- personalised, progressive pricing models to differentiate and entice.
2018
Trending 2018
Foresight Factory
Mechanised Truth - Centralised routes to corporate truth-building
Truth, trust, believability – all under serious pressure in a consumer landscape developing a healthy disrespect for traditional arbiters of truth and authority, and where claim and counter-claim on any given issue mean that settled, mainstream truths are in short supply. Enter new, centralised routes to commercial truth- building that herald a future in which tangible, mechanised truths more robustly challenge emotionally-charged “alternative facts” and meet a significant need for corporate transparency.
2018
Trending 2018
Foresight Factory
Physical fights back
Digital has had the limelight long enough — there are two brand experience headliners now. The time has come to blend the digital with the physical.
2018
Fjord trends 2018
Fjord
Computers have eyes
As well as comprehending our words, computers now understand images without any help from us. This brings huge opportunities for next generation digital services.
2018
Fjord trends 2018
Fjord
Slaves to the algorithm
How do you design a marketing strategy to win over the algorithms — immune to all conventional branding efforts — that sit between brands and their customers?
2018
Fjord trends 2018
Fjord
A machine's search for meaning
AI might change our jobs, but need not eliminate them. We can — and should — design our collaboration with the machines that will help us develop.
2018
Fjord trends 2018
Fjord
In transparency we trust
Blockchain has the potential to create transparency that will clear the fog of internet ambiguity, win back lost trust, and repair relationships with the public.
2018
Fjord trends 2018
Fjord
The ethics economy
Organizations must proactively demonstrate what they stand for, whether they want to or not. People will choose the brands that align with their own beliefs.
2018
Fjord trends 2018
Fjord
Design outside the lines
Designers need to evolve — how they work, learn, and differentiate themselves — if they are to continue having an impact across organizations.
2018
Fjord trends 2018
Fjord
The dawn of the coded brand
Brands will hardwire behaviors into their actual coding in unprecedented ways. This will offer customers a consistent experience no matter when or where they meet a brand.
2018
Trend watch 2018: the next five
Landor