Trends Identified
The rise of the merchant technocrat
Convenience, community, and creativity will change the retail landscape. The result? A new paradigm for consumption that brings the store to consumers.
2018
Trend watch 2018: the next five
Landor
The surge of smart products and packages
Packaging as we know it is on the way out. Breakthroughs in manufacturing and materials are dramatically altering how brands present and produce their wares.
2018
Trend watch 2018: the next five
Landor
The mobility revolution
As radically innovative forms of mobility hit the mainstream, the way we move around will change forever.
2018
Trend watch 2018: the next five
Landor
The primacy of purpose
Today’s brands must be purposeful and provide the services customers want while fulfilling steep demands for accountability and transparency. The business model of the future will require giving back—to employees, to communities, and to the planet.
2018
Trend watch 2018: the next five
Landor
Get snappy
The growing use of image recognition for quicker and easier interactions.
2018
2018 trends
Mindshare
The exploration game
The increasing use of technology to help us discover, imagine and visualise in new and different ways.
2018
2018 trends
Mindshare
Access all areas
Smooth and seamless access to everything, with new devices that link up more e ectively, fuelled by a supercharged infrastructure.
2018
2018 trends
Mindshare
Automatic for the people
As automation becomes more widespread in everyday life, people will be thinking more consciously about its promise of greater convenience versus the loss of human interaction.
2018
2018 trends
Mindshare
Destination: data
As data becomes a hotter topic in 2018, people will be radically re-appraising their attitudes and behaviour towards it.
2018
2018 trends
Mindshare
The evolution of social ROI
For years, we’ve been predicting the death of short-sighted vanity metrics. In 2018, we’re seeing this long-promised shift finally take place. What’s dfferent? While organizations have traditionally used social media to increase top-of-funnel engagement, many are exploring and discovering the value of social in other phases of the customer journey. In addition to brand awareness, social media is also helping organizations achieve business objectives such as lowering customer service costs, tracking changes in brand perception, mitigating risk, attracting top talent, and even feeding social insights into supply chain analyses. But this evolution requires new metrics—and alignment of social media strategies with your organization’s most urgent business challenges.
2018
Social media trends 2018
Hootsuit