Trends Identified

Move over, Millennials; it’s Gen Z’s time.
In 2019, Generation Z will outnumber Millennials, that generation you’ve loved to hate for the past decade. “Generation Z is now heading into the workforce in meaningful numbers and for the first time in modern history five generations will be working side-by-side,” says Michael Dell, CEO and chairman of Dell Technologies. Gen Z — which Pew Research Center defines as those born from 1997 onward — will be about one-third of the global population and one-fifth of its workers. What is this new generation’s work ethic? “My experience is that they lean in and lean hard,” says best-selling author Brené Brown. About half of her staff is Gen Z. “They are all very different people, but as a group I experience them as curious, hopeful, always learning, painfully attuned to the suffering in the world, and anxious to do something about it.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
A good user experience ≠ a good brand experience
In 2019, frictionless is the new commoditization. When “seamless” and “efficient” are the only goals in creating an experience, that consumer experience becomes merely transactional and there are few opportunities for brands to differentiate. Consider airline apps, for example. While it’s simple and streamlined to make or change a reservation or check flight status on any airline app, it’s harder to remember which airline app you are using.
2019
The top trends for brands to watch in 2019
Landor
Blockchain As A Service
In 2019 we will begin to see the first practical implementations of blockchain, beyond the cryptocurrency use case, and unlock distributed marketplaces and computing systems that leverage communities for sharing of resources in both a cost- and resource-efficient manner. These technologies will be enabled through the blockchain-as-a-service platforms being unveiled by IBM, Azure and AWS.
2018
2019 Tech Forecast: 11 Experts Predict The Next Wave Of Breakout Technologies
Forbes
Rethinking “Trust” in a New Era of Data Privacy
In 2018, we witnessed a groundbreaking shift in the way we think about data, privacy and brand trust. The culmination of high-profile corporate privacy scandals and new wide-sweeping data legislation has forced consumers to get to grips with their digital footprints. It’s compelled companies to confront and reevaluate what’s at stake concerning commercial data collection and processing. It’s also coincided with a sense of fatigue and disillusionment with contemporary online marketing techniques that has begun to boil over. While ad-blocking tools may have mitigated some of this disillusionment, they have increasingly and indiscriminately hacked away at vital revenue streams in companies that rely on online advertising. Together with pressure from declining print advertising revenues, the spread of ad-blocking tools has led many organizations to look towards pursuing new subscriptionbased business models to mitigate against the threat.
2019
Trends 19
GlobalWebIndex
Drugmakers will double down on China.
In 2018, that investment translated into pharmaceutical partnerships with leading Chinese companies like health insurer Ping An (Sanofi), e-commerce giant Alibaba (Merck Group) and tech conglomerate Tencent (Novartis). Not only is the country the second largest pharmaceuticals market for many companies now, China itself is rethinking its approach to medicines. It published its first list of rare diseases six months ago, and a new drug approval process may result in new therapies from Chinese drugmakers, too. “Our experiences there are going to drive how we reimagine health care,” predicts Novartis’ Vas Narasimhan, who took over as CEO in early 2018.
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
Healthcare Delivery Optimization
In 2018, “I think concerns about disruptive change [related to healthcare] coming from Washington are going to be totally diminished, so people are going to be calmer in the delivery system.” Kocher says. “Health care providers will turn their attention to increasing profitability instead of bracing for large structural changes. And rather than raising prices, they’ll focus on efficiency. Kocher says his firm will continue looking for digital health companies with novel ways to reduce costs and improve outcomes. “We continue to look at things that take economic responsibility for the cost and outcomes of care, and use technology and data to make both of those better and more efficient.”
2018
The Most Important Tech Trends Of 2018, According To Top VCs
Fast Company
Platform-Only Business Models Cede Ground
In 2017, we saw some interesting developments at the world’s most notable platforms, Uber and AirBnB, which indicated a move beyond platform-only business models and into acquisition and partnership with asset providers. This underlined a need to differentiate and overcome some of the challenges that a platform-only model presents, with the objective of increasing the value of both digital and physical assets.
2018
Top 10 Tech Trends For 2018
Forbes
So long susy?
In 2017 the idea of Supersymmetry will either be seen to be true, or die
2016
World in 2017
The Economist
Putting Einstein to the test - The nearest supermassive black hole will give astronomers a great laboratory
In 2015, almost exactly a century after he concocted it, Albert Einstein’s theory of general relativity got a spectacular confirmation when scientists detected gravitational waves. These undulations, launched by the dances of distant, massive objects, minutely stretch the weft and warp of space time itself (and thereby of experiments designed to intercept them).
2018
The world in 2018
The Economist
Temporary jobs become the norm
In 2012, the number of Canadians with temporary jobs – often low-paying and with few benefits – was estimated to be 13.6% of the labour force and growing three times faster than traditional jobs. As these technologies evolve, we expect they will increase productivity but may result in more part-time work, short-term contracts, micro-jobs and more foreign “virtual workers” (as described in MetaScan 2). Many have described these jobs as precarious as they lack security in terms of employment, income, skill and career development. As corporations try to reduce costs to increase competitiveness, the number of temporary jobs is growing. Should we look for ways to make these workers more productive? It is interesting to note that the high-income creative class and lower-income temporary workers face similar challenges and have similar needs.
2013
Metascan 3 emerging technologies
Canada, Policy Horizons Canada