Trends Identified

Reality check
Last year saw a record jump in optimism regarding global growth prospects in 2018, and this exuberance translated across regions. This year, by contrast, saw a record jump in pessimism, with nearly 30% of CEOs projecting a decline in global economic growth, up from a mere 5% last year. CEOs also reported a noteworthy dip in confidence in their own organisations’ revenue prospects over the short (12-month) and medium (three-year) term. If CEOs’ confidence continues to be a leading indicator, global economic growth will slow down in 2019.
2019
22nd Annual global CEO survey
PWC
Aging populations are forcing developed regions worldwide to rely more on waning productivity and greater migration to propel growth
Labor productivity growth has waned and is near historic lows in the United States and much of Western Europe, despite a job-rich recovery after the global financial crisis. Productivity growth averaged just 0.5 percent in 2010–14, down from 2.4 percent a decade earlier. This productivity growth weakness comes as birth rates in countries from Germany, Japan, and South Korea to China and Russia are far below replacement rates and working-age population growth has either slowed or gone into reverse. In some countries with declining populations, such as Japan and Germany, some cities are shrinking. Among their other effects, these demographic trends put a greater onus on productivity growth to propel GDP growth; over the past 50 years, just under half of GDP growth in G-20 countries came from labor force growth, while productivity growth accounted for the remainder. Digitization, often involving a transformation of operating and business models, promises significant productivityboosting opportunities in the future, but the benefits have not yet materialized at scale in productivity data because of adoption barriers and lag effects as well as transition costs. Our research suggests that productivity could grow by at least 2 percent annually over the next 10 years, with 60 percent coming from digital opportunities. However, while crisis-related aftereffects are diminishing, long-term drags on demand for goods and services may persist and hold back productivity, a result of changing demographics, declining labor share of income, rising income inequality, polarization of labor markets, and falling investment rates. In terms of consumption, the aging population in many developed countries (that is, the retired and elderly over 60) are increasingly important drivers of global consumption. The number of people in this age group will grow by more than one-third, from 164 million today to 222 million in 2030. We estimate that they will generate 51 percent of urban consumption growth in developed countries, or $4.4 trillion, in the period to 2030. That is 19 percent of global consumption growth. The 75-plus age group’s urban consumption is projected to grow at a compound annual rate of 4.5 percent between 2015 and 2030. In addition to increasing in number, individuals in this group are consuming more, on average, than younger consumers, mostly because of rising public and private healthcare expenditure. Retirees and the elderly in developed economies today have per capita consumption of around $39,000 per year. In comparison, the 30-to-44 age group consumes on average $29,500 per year. Healthcare spending by those aged 60 and older is projected to grow by $1.4 trillion in the period to 2030. With low fertility in the developed world, migration has become the primary driver of population and labor force growth in key developed regions worldwide. Since 2000, growth in the total number of migrants in developed countries has averaged 3.0 percent annually, far outstripping the 0.6 percent annual population growth in these nations. First-generation immigrants constitute 13 percent of the population in Western Europe, 15 percent of the population in North America, and 48 percent in the Gulf Cooperation Council countries. Besides contributing to output today, immigrants provide a needed demographic boost to the current and future labor force in destination countries. Improving the old-age dependency ratio is of critical importance to countries like Germany, Spain, Canada, and the United Kingdom, where most public pensions have a pay-as-you-go structure and worsening dependency ratios threaten to make many plans unsustainable.
2019
Navigating a world of disruption
McKinsey
Sustainable land-use
Known technical solution areas which require innovation to realise their potential and enable scale of deployment: Land-use transparency, Low-emissions agriculture, New-techniques in forest management, Reduced losses in the supply chain, Soil sequestration, Low-emissions sources of protein, Reduced emissions from livestock, Reduced deforestation.
2017
Innovation for the Earth - Harnessing technological breakthroughs for people and the planet
PWC
Smart cities and homes
Known technical solution areas which require innovation to realise their potential and enable scale of deployment: Connected homes, High-efficiency heating, cooling, lighting, and appliances, High-efficiency windows and insulation, Building energy storage, Technology- enabled urban planning and building design, Next-generation commercial building management.
2017
Innovation for the Earth - Harnessing technological breakthroughs for people and the planet
PWC
Smart transport systems
Known technical solution areas which require innovation to realise their potential and enable scale of deployment: Clean liquid and gaseous fuels, System efficiency solutions, Clean long-haul transport, High-efficiency engines, Next generation batteries, Energy-dense gaseous fuel storage, Technology enabled transport systems.
2017
Innovation for the Earth - Harnessing technological breakthroughs for people and the planet
PWC
Sustainable production and consumption
Known technical solution areas which require innovation to realise their potential and enable scale of deployment: Circular economy recycling solutions e.g. cradle to cradle, Sharing economy, Reduced waste and energy production, Clean chemicals, steel, cement, and paper production, Extreme durability for energy-intensive products and materials, Extreme efficiency of IT/Data centres, Supply chain transparency, CO2 extraction from manufacturing.
2017
Innovation for the Earth - Harnessing technological breakthroughs for people and the planet
PWC
Clean power
Known technical solution areas which require innovation to realise their potential and enable scale of deployment: Cheap renewables generation, advanced energy storage, Clean fossil fuels, Next-generation grid management, Carbon capture, sequestration and use, Energy efficiency, Renewable heat, Next-generation nuclear fission, Nuclear fusion.
2017
Innovation for the Earth - Harnessing technological breakthroughs for people and the planet
PWC
Brand Youth as Politics Undergoes a Generational Shift
Justin Trudeau is perhaps the most recognizable among a new generation of political leaders from around the world—New Zealand to North Korea, and Austria to Saudi Arabia—who are redefining politics as usual. While some of these new leaders champion political views stereotypical of their generation, others have veered towards more conventional ideas. The emergence of these young leaders marks a watershed: it will signal either a rising tide of millennial leaders, or will relegate these early entrants to a short-lived experiment with change.
2018
Top 10 Tech Trends For 2018
Forbes
Failure As A Service?
Just as we saw the as-a-Service market continue to grow with software, infrastructure, and — just about everything else — failure will soon be a service on the aaS menu. The reason: failing fast is one of the most important elements of success in today’s quick-moving digital transformation environment. Failure-as-a-Service (FaaS) will provide visualization, rapid prototyping, and other fast fail methods that will help companies strategize fast for greater success. It’s a bit speculative to say it will be called “Failure-as-a-service,” but the ability to more quickly recognize when something isn’t working and move on will be a key differentiator between the winners and losers of digital transformation.
2016
Top 10 trends for digital transformation in 2018
Forbes
5G
Just as the amount of data produced by the IoT will force data to the edge, it will also force mobile providers to move faster than ever — toward 5G. The level of hyper-connectivity expected by users today leaves little room not to move forward on the 5G path, but don’t get too excited. The move to 5G won’t happen overnight, and it will likely be patchy at best throughout the coming year. This year we are seeing Gigabit LTE (the stepping stone between current LTE and 5G) making leaps with devices from Samsung and Sony leading the way. Today much of the Gigabit LTE movement is being powered by Qualcomm Snapdragon technology, but others will certainly seek to become involved in this rapid growth market for mobile.
2016
Top 10 trends for digital transformation in 2018
Forbes