Trends Identified

Climate change and resources scarcity
As the world becomes more populous, urbanised and prosperous, demand for energy, food and water will rise. But the Earth has a finite amount of natural resources to satisfy this demand. Without significant global action, average temperatures are predicted to increase by more than two degrees Celsius, a threshold at which scientists believe significant and potentially irreversible environmental changes will occur.
2017
Megatrends
PWC
Shift in global economic power
Some emerging economies that were growing rapidly are now in recession. Commodity prices have played a considerable role in sending these economies into reverse. Businesses that are investing, or already invested, in emerging economies will need to make a careful assessment of whether and, if so, how they should manage in these more volatile market conditions, where prospects look less certain today than they did even a few years ago.
2017
Megatrends
PWC
Demographic and social change
By 2030 the world’s population is projected to rise by more than 1 billion. Equally significantly, people are living longer and having fewer children. All countries will need to implement bold policies to cope with these demographic changes. Supporting an ageing population will require greater participation in the labour force from women and the elderly.
2017
Megatrends
PWC
Technological breakthroughs
The digital revolution has no boundaries or borders. It is changing behaviour and expectations as much as the tools used to deliver new services and experiences. But many of today’s largest and leading organisations and businesses developed in an era of scarce, expensive and rigid technology. Delivering change for them is a complex proposition. Born digital businesses are change ready.
2017
Megatrends
PWC
Dynamism in emerging markets
Emerging markets are going through the simultaneous industrial and urban revolutions that began in the 18th century in England and in the 19th century in the rest of today’s developed world. In 2009, for the first time in more than 200 years, emerging markets contributed more to global economic growth than developed ones did. By 2025, emerging markets will have been the world’s prime growth engine for more than 15 years, China will be home to more large companies than either the United States or Europe, and more than 45 percent of the companies on Fortune’s Global 500 list of major international players will hail from emerging markets—versus just 5 percent in the year 2000.
2014
Mckinsey Quarterly, Management intuition for the next 50 years
McKinsey
Technology and connectivity
We’re accustomed to seeing Moore’s law plotted on a logarithmic scale, which makes all this doubling look smooth. But we don’t buy computers logarithmically. As power increases, prices decrease, devices proliferate, and IT penetration deepens, aggregate computing capacity surges at an eye-popping rate: we estimate the world added roughly 5 exaflops of computing capacity in 2008 (at a cost of about $800 billion), more than 20 in 2012 (to the tune of just under $1 trillion), and is headed for roughly 40 this year (Exhibit 2). These extraordinary advances in capacity, power, and speed are fueling the rise of artificial intelligence, reshaping global manufacturing,3 and turbocharging advances in connectivity. Global flows of data, finance, talent, and trade are poised to triple in the decade ahead, from levels that already represent a massive leap forward.
2014
Mckinsey Quarterly, Management intuition for the next 50 years
McKinsey
Aging populations
Simultaneously, fertility is falling and the world’s population is graying dramatically (Exhibit 3). Aging has been evident in developed economies for some time, with Japan and Russia seeing their populations decline. But the demographic deficit is now spreading to China and will then sweep across Latin America. For the first time in human history, the planet’s population could plateau in most of the world and shrink in countries such as South Korea, Italy, and Germany.
2014
Mckinsey Quarterly, Management intuition for the next 50 years
McKinsey
The great rebalancing
The coming decade will be the first in 200 years when emerging-market countries contribute more growth than the developed ones. This growth will not only create a wave of new middle-class consumers but also drive profound innovations in product design, market infrastructure, and value chains.
2010
Mckinsey quarterly, Global forces: An introduction
McKinsey
The productivity imperative
Developed-world economies will need to generate pronounced gains in productivity to power continued economic growth. The most dramatic innovations in the Western world are likely to be those that accelerate economic productivity.
2010
Mckinsey quarterly, Global forces: An introduction
McKinsey
The global grid
The global economy is growing ever more connected. Complex flows of capital, goods, information, and people are creating an interlinked network that spans geographies, social groups, and economies in ways that permit large-scale interactions at any moment. This expanding grid is seeding new business models and accelerating the pace of innovation. It also makes destabilizing cycles of volatility more likely.
2010
Mckinsey quarterly, Global forces: An introduction
McKinsey