Trends Identified

... and companies will prepare with pre-emptive layoffs.
Executives know the good times won’t last and many will reduce their workforce pre-emptively to preserve profits through a coming recession, warns Danielle DiMartino Booth, author of “Fed Up.” General Motors announced 14,000 strategic layoffs in November, after 2,250 had already taken buyouts. Meanwhile, Verizon will let go of 10,400 employees via voluntary severance, the company announced Monday. These won’t be the last. “I guarantee you right now, consultants across the country are convening and discussing with executive teams at many companies what they also can do to get in front of the next recession,” Booth says. “Companies are taking unusual steps because they know how very long in the tooth this expansion is and they know what's to come.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
We are finally going to spend more time online than watching TV.
The lines will cross some time in 2019: Around the world, people will start spending more hours a day on the Internet than watching television. The glass-half-empty way to look at it is people are turning away from legacy media, says Viacom President and CEO Bob Bakish. The glass-half-full vision: “There is more content being consumed today than ever before in history,” he adds. For Viacom, that has meant expanding its intellectual property across many platforms or creating shows for third-party streaming sites. “We do work with folks that maybe didn't exist 10 years ago, and started getting into the media business five years ago,” he says. “It's a year of a mixed economy and a mixed ecosystem. And that's the world of the future.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
Brexit will continue to consume the European political scene.
Prime Minister Theresa May is now touring European capitals to attempt to renegotiate her Brexit deal with the EU after she canceled a parliamentary vote, which should have taken place today. Brexit should have been the most predictable geopolitical event of 2019 – we’ve known for two years the clock runs out at the end of March. Instead, it continues to defy predictions. Negotiations will be uncertain to the very last minute, Ian Bremmer, president of Eurasia Group, warns. “May now needs to be thinking about plan B, since she’s lost so many [members of parliament],” he says. A revamped “Norway plus” deal is becoming the most likely outcome, but the tail risks of a no deal Brexit or a second referendum are also increasing, he adds. “It is really, really hard to come to terms to negotiate something this complicated with one of the most challenging supranational institutions in the world, the EU, and one of the most dysfunctional developed governments in the world today, the U.K.” Writing any more about Brexit at this point would just be handing the stick you’ll beat me with in a day or two.
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
Inclusive design will go mainstream.
A growing awareness among professionals and advances in artificial intelligence are transforming inclusive design, says Satya Nadella, CEO of Microsoft (LinkedIn’s parent company). “We used to call it assistive technologies and it used to be a checklist of things you did after the product was built,” he says. Now it's "about taking this way upstream into the design process. What if we said upfront we want a design for people of different abilities to fully participate?” He points to the new Xbox adaptive controller, where even the packaging was designed to be accessible, or new AI that helps people with dyslexia read and comprehend written text.
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
AI will be in every industry and every job.
We asked 200 LinkedIn Top Voices about their Big Idea for 2019; one in four mentioned some application of AI, from parsing evidence in medical research to… helping surfers spot the best wave. Six of the 15 hot emerging jobs of the past year — which LinkedIn will unveil on Thursday — relate to AI, while AI skills are the fastest-growing on our platform, up 190% globally from 2015 to 2017. “While 2018 was the year of AI hype, it feels like we're at an inflection point where these technologies are being incorporated into more of the tools we use everyday,” says Sharon O’Dea, co-founder of communications consultancy Lithos Partners. “It's when technology trends start to become invisible that they really make a major impact.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
The next social movement? Occupy Silicon Valley.
“The ire progressives once felt toward the 1% on Wall Street is turning on Silicon Valley,” says Redfin CEO Glenn Kelman. “Where tech leaders were once hailed as the visionaries of a brave new world, viewed as a breed apart from financiers and other plutocrats, we're now finding ourselves mired in debates over taxes, housing and affordability.” Not everyone will camp outside headquarters in Mountain View or Menlo Park, but users will vote with their feet, deleting accounts and refusing to play their part in those companies’ business models, warns customer experience expert Don Peppers. “More people than ever will install and use ad blockers, decline surveys and opt out of cookies as 2019 develops into a banner year for privacy protection apps, data blockers and other security services,” says Peppers.
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
Governments will seize the opportunity to regulate Big Tech.
Local and national authorities are surfing on that wave to impose new taxes and regulations on the industry; Kelman points to Seattle’s head tax and San Francisco’s Proposition C, inspiring other cities across the U.S. The British government plans to introduce a “digital tax” of 2% on tech companies’ British revenue, fighting back against U.S. tech giants that evade taxes by domiciling their profits in Ireland or the Netherlands. The European Union’s attempt at a similar tax just petered out, but India, South Korea, Mexico, Chile and others are all working on the same idea, putting pressure on the OECD to advance on its own promise of global taxation reform. European governments are also likely to turn to antitrust, predicts Emily Taylor, CEO of Oxford Information Labs. “We will rediscover competition law and regulation as a way of combating over-concentration of power and distortions in the market,” she says. It’s something the U.S. has shied away from, not wanting to stifle its own innovative companies, but Europe has fewer giants and freer hands. Smarter companies will help shape regulation rather than obstinately oppose it, says Booking.com CEO Gillian Tans. “This collaboration will be the deciding factor of which sharing economy companies will see success in the future,” she says. “Regulation will be something to lean into – not fear.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
Automation will disproportionately impact women’s jobs.
"New technologies like artificial intelligence and machine learning are changing the way work gets done all over the world. The automation trend is especially challenging for women because they tend to be employed in more routine tasks than men across all sectors and occupations, making them more prone to automation. New IMF research estimates that 26 million women’s jobs in 30 countries are at high risk of being displaced by technology in the next 20 years. This means 180 million women’s jobs globally!We don’t have much time to act, so 2019 is the year to make important inroads in tackling this challenge. How? We must help women get the skills they need to succeed. Education and training will be key — including greater emphasis on lifelong learning and STEM. Think, in particular, of coding programs like Girls Who Code in the U.S. or developing tax deductions for training as they do in the Netherlands. We also need to close gender gaps in leadership positions across all sectors, while doing more to help men and women combine work and family life. Finally, we need to do a better job at bridging the digital divide and ensure women have equal access to finance, bank accounts and connectivity. 2019 is the year we should take a leap forward in leveling the playing field between men and women."
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
Health care providers will cover your groceries.
A lot more than what happens in a doctor’s office affects health outcomes. “If you're sitting at home with no job, it's going to impact your health, whether that's the mental stress, whether that starts to create high blood pressure, early signs of hypertension,” explains Kaiser Permanente chairman and CEO Bernard Tyson. Same if you can’t afford balanced meals or if violence in your community stops you going out and exercising. That’s pushing health care companies to step out of their lane and start new programs. Geisinger, a health care system covering the poorest counties in Pennsylvania, started a “fresh food pharmacy”, providing patients with groceries, nutrition information and cooking classes, says its president and CEO, Dr. Jaewon Ryu. “Whether commercial insurers start paying for those programs or not, I think it depends on how innovative and receptive they are to the growing body of evidence,” he adds.
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
#MeToo will enter Phase Two...
More than a year after #MeToo exploded onto the public scene, and 13 years after Tarana Burke first launched the movement, the stream of executives undone by their own bad behavior flows unabated. After sweeping the media and entertainment industries, it will spread to mid-level leaders and less visible industries, predicts Ross Martin, CEO of marketing firm Blackbird. “You won’t know all of their names, but you’ll certainly know the brands that they lead or work for,” Martin says. Deloitte just admitted to firing 20 UK partners, and KPMG seven, in the last four years over sexual harassment complaints.
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn