Trends Identified

Augmented reality goes mainstream
The mobile game Pokémon Go has unleashed a billion-dollar demand for augmented reality entertainment, and major brands are taking notice. Thanks to the introduction of affordable augmented reality glasses, our phones will remain in our pockets and Heads Up Displays (HUD) will improve how we work, shop, and play.
2017
4 Technology Trends That Will Transform Our World in 2018
Fortune
2018 is the year of the bots
We all have gotten use to speaking with bots whenever we call to make airline reservations or to confirm our bank account balances. The use of natural language bots will expand from use as automated customer service agents to become routine for daily living.
2017
4 Technology Trends That Will Transform Our World in 2018
Fortune
Individual empowerment
Over the next 15 to 20 years, continued giving from groups like the World Health Organization and the Bill and Melinda Gates Foundation will lift millions of people out of poverty, the report found, to the extent that the majority of the world's population will no longer be impoverished. This new wealth will produce millions more empowered individuals that will have the means to add to local and national economies. The report hedged slightly, however, because more empowered people will also have greater access to lethal weapons and networks, which is "a capability formerly the monopoly of states."
2017
4 mega-trends that could change the world by 2030
World Economic Forum (WEF)
Diffusion of power
Developing countries in Asia will become more prominent world powers compared to North American and European nations. "China alone will probably have the largest economy, surpassing that of the United States a few years before 2030," the report explained. "In a tectonic shift, the health of the global economy increasingly will be linked to how well the developing world does — more so than the traditional West." In other words, having the most money or people won't necessarily keep a country powerful if others are more adept at staying connected to data and resources.
2017
4 mega-trends that could change the world by 2030
World Economic Forum (WEF)
Demographic patterns
A combination of widespread aging, falling fertility, and urbanization will lead to a dramatically different world in 2030. With an expected 8.3 billion people, human civilization will be both older and much more focused on city life. Our infrastructure may improve, but our level of innovation and output will slow down without younger workers. "Aging countries will face an uphill battle in maintaining their living standards," the report stated. It's entirely possible, however, that within the next several decades, humanity will generate more urban construction than it has in the rest of its history.
2017
4 mega-trends that could change the world by 2030
World Economic Forum (WEF)
Growing demand for food, water, and energy
A growing middle class and gains in empowerment will lead the demand for food to rise by 35%, water by 40%, and energy by 50%, government research suggested. Regions with extreme weather patterns — like rain-soaked Singapore or muggy Mumbai — will get more extreme due to the effects of climate change. Dry areas such as northern Africa and the US Southwest will feel the effects of diminished precipitation especially hard. We will still have enough resources to avoid energy scarcity by 2030; however, whether those resources include fracking or renewable forms like solar and wind is yet to be seen.
2017
4 mega-trends that could change the world by 2030
World Economic Forum (WEF)
Reality check
Last year saw a record jump in optimism regarding global growth prospects in 2018, and this exuberance translated across regions. This year, by contrast, saw a record jump in pessimism, with nearly 30% of CEOs projecting a decline in global economic growth, up from a mere 5% last year. CEOs also reported a noteworthy dip in confidence in their own organisations’ revenue prospects over the short (12-month) and medium (three-year) term. If CEOs’ confidence continues to be a leading indicator, global economic growth will slow down in 2019.
2019
22nd Annual global CEO survey
PWC
Look inside-out for growth
Across the survey rang a general theme of hunkering down as CEOs adapt to the strong nationalist and populist sentiment sweeping the globe. The threats they consider most pressing are less existential (e.g. terrorism, climate change) and more related to the ease of doing business in the markets where they operate (e.g. overregulation, policy uncertainty, availability of key skills, trade conflicts). When asked to identify the most attractive foreign markets for investment, CEOs are narrowing their choices and expressing more uncertainty.
2019
22nd Annual global CEO survey
PWC
Mind the information and skills gaps
In addition to the fault lines developing geopolitically, CEOs are working to bridge the gaps in their own capabilities. Organisations are struggling to translate a deluge of data into better decision making. There is a shortage of skilled talent to clean, integrate, and extract value from big data and move beyond baby steps toward artificial intelligence (AI). One of the more striking findings in this year’s survey was the fact that — despite billions of dollars of investment1 and priority positioning on the C-suite agenda — the gap between the information CEOs need and what they get has not closed in the past ten years.
2019
22nd Annual global CEO survey
PWC
Competing in an age of divergance
Over the past 20 years CEOs have witnessed tremendous upheavals as a result of globalisation and technological change. Both were core to our enquiries when we conducted our first Annual Global CEO Survey back in 1997. Since then, trade flows have quadrupled and global internet traffic has risen by a factor of 17.5 million.1 The twin forces of globalisation and technological progress have helped to boost living standards and lessen inequality between countries.2 And, in what’s perhaps the most remarkable achievement of all, they’ve lifted a billion people out of extreme poverty.3 But greater convergence has come with greater divergence, as CEOs have long predicted. In 2009, when we first asked CEOs about the risks associated with various global trends, 46% thought governments would become more protectionist; 73% expected other countries to challenge the G8’s dominance; and 76% anticipated a rise in political and religious tensions. And by the time we published our last survey in January 2016, most CEOs foresaw a world in which multiple beliefs, value systems, laws and liberties, banking systems and trading blocs would prevail (see Figure 1).
2017
20th Annual global CEO survey
PWC