Trends Identified
We are eating much less meat
Rather like our grandparents, we will treat meat as a treat rather than a staple, writes Tim Benton, Professor of Population Ecology at the University of Leeds, UK. It won’t be big agriculture or little artisan producers that win, but rather a combination of the two, with convenience food redesigned to be healthier and less harmful to the environment.
2016
Eight predictions for 2030
World Economic Forum (WEF)
We are finally going to spend more time online than watching TV.
The lines will cross some time in 2019: Around the world, people will start spending more hours a day on the Internet than watching television. The glass-half-empty way to look at it is people are turning away from legacy media, says Viacom President and CEO Bob Bakish. The glass-half-full vision: “There is more content being consumed today than ever before in history,” he adds. For Viacom, that has meant expanding its intellectual property across many platforms or creating shows for third-party streaming sites. “We do work with folks that maybe didn't exist 10 years ago, and started getting into the media business five years ago,” he says. “It's a year of a mixed economy and a mixed ecosystem. And that's the world of the future.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
We will ask ourselves hard questions about what free speech means.
"This isn’t about the death of free speech on college campuses, which sometimes can’t find a hall to host a political provocateur on short notice. It’s about a deeper and more deeply fraught idea that has already been embraced by Twitter, YouTube and Facebook, that European-style censorship may be necessary. Maybe there are ideas so obnoxious, like the belief that the parents of students slain in a mass shooting are part of an anti-gun conspiracy, that we shouldn’t let them be amplified endlessly on the Internet. Or maybe we should be uncomfortable that these censorship decisions are being made by a few tech leaders, who historically have had little interest in either the journalistic principles that have guided other media magnates, or the costs of paying human beings to gather and weigh facts. It’s unclear to me how we quash or validate dangerous ideas except through vigorous, open debate, but even I have to admit that this hasn't worked well recently. What we all know now is that the case for free speech is weaker now than it has been in 50 years."
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
We will reach peak outrage.
In the last couple of years, public opinion has been driven by "polarized tribes," says Willow Bay, dean of the USC Annenberg School of Communication and Journalism: “Outrage has been modified, optimized, personalized and, of course, monetized.” Outrage, like fear, is helpful in the short term but unsustainable in the long term, she says. “Many do not want to live in a state of semi-permanent outrage, they're simply tired of it,” she adds. “And I believe increasingly, people are going to want to reclaim consensus, collaboration and shared values rather than polarizing ones.” While Bay is referring to the United States, any country where people discuss politics on social media will recognize a version of this. She points to a study by More In Common which showed that 67% of Americans did not conform to partisan ideology or had disengaged from politics. They’ve been dubbed the “exhausted majority.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
We will stop living an Insta life.
The social media honeymoon is over. As people question their screen addiction, the impacts are felt in all walks of life, from dinners where guests demand the phones be put away to changing trends in the beauty industry. “In 2019, people are looking to scale back, simplify their routine and their look,” says Melissa Butler, founder and CEO of The Lip Bar, after years where trends were set by Instagram influencers and elaborate makeup tutorials on Youtube. “Social media has played such a big part in pressuring us to show up in a certain way. People are looking to reconnect with who they are, go back to the basics.”
2018
50 Big Ideas for 2019: What to watch in the year ahead
LinkedIn
We’re interacting with technology in very different ways
The way we interact with technology has changed dramatically in recent years – and is still changing. Thanks to smart phones and tablets, we can carry out a whole range of tasks on the move simply by touching a screen. Mobile web usage has increased to the point where, in 2016, it overtook web usage through traditional computers. Google has also confirmed that searches on mobile devices now outstrip desktop searches. We’re also talking to our devices, using voice searches via Siri and the like. Estimates suggest that, by 2020, 50 percent of all searches will be voice searches, and around 30 percent will involve no screen whatsoever. As a result, all kinds of businesses are gradually integrating their products with the likes of Siri, Alexa and Google Assistant. For example, Alexa is being integrated into BMWs from 2018. Virtual reality and augmented reality represent the next huge leap in interface innovation, transforming how businesses interact with customers.
2017
9 Technology Mega Trends That Will Change The World In 2018
Forbes
Weak consumer/customer demand
19% of the respondents view this as a negative trend
2017
Adoption of intelligent automation does not equal success. 4Q 2017 KPMG Global Insights Pulse Survey Report.
KPMG
Weak consumer/customer demand
35% of over 1,000 KPMG sourcing advisors answered that this trend had a negative impact on user organizations.
2015
Top global market trends and predictions for 2016 and beyond
KPMG
Weak consumer/customer demand
34% of KPMG member firm advisors answered that this trend has a large negative impact for the user organizations.
2015
Top trends and predictions for 2015 and beyond
KPMG
Weak consumer/customer demand
21% of the respondents view this as a negative trend.
2019
4Q 2018 KPMG Global Insights Pulse Survey Report
KPMG