Trends Identified
Increasing urbanization
The urban share of the population will continue to rise at high speed (8.5 percentage points) and growth will even accelerate compared to the last 20 years (7.8 percentage points). By 2030, 4.9 billion people, or 59% of the world's population, will live in cities, starting from 3.5 billion today (50% of the world's population). This means an increase of 40% in absolute numbers. In 1990, only 43% of the population lived in urban areas.
2011
Trend compendium 2030
Roland Berger Strategy Consultants
Increasing tax burden
36% of responding CEOs answered that they were 'extremely concerned'
2018
Global CEO survey
PWC
Increasing societal demand for
corporate action to address resource and environmental issues
2016
Geostrategic risks on the rise
McKinsey
Increasing pressure on natural resources and biodiversity
Our growing population worldwide and increasing demand for natural resources (such as energy, water and food) have unleashed a series of threats to biodiversity and ecosystem services (food provision, clean water, regulation of climate etc.).
2017
Surfing the digital tsunami
Australia, Commonwealth Scientific and Industrial Research Organisation (CSIRO)
Increasing philanthropy
Philanthropy will grow further on a global level up to 2030. Global donations and grants to Greenpeace increased consistently at the rate of 4% p.a. from 2000 to 2009; donations to Amnesty are currently ten times what they were in 1990. Global willingness to donate was not even stopped by the global financial crisis. The Haiti earthquake in 2010 led to USD 1.4 billion in donations to 96 organizations. About 30% of the world's population donates money to a charity every year, so the world will have about 2.5 billion active philanthropists by 2030. The growth of philanthropy also has a strongly emotional aspect: there is a strong correlation between giving money and happiness, with a coefficient of about 0.69.
2011
Trend compendium 2030
Roland Berger Strategy Consultants
Increasing occurrence of severe weather events
Extreme weather events are a major consequence of climate change,
and are becoming more frequent, powerful and erratic. What is needed is not just relief when disaster strikes, but adaptation to the massive effects these phenomena produce, including disease, political unrest and economic stress – issues explored elsewhere in this report. It’s obvious that adapting to – or ideally, preventing severe weather events –results in a better outcome for everyone.
2014
Outlook on the global agenda 2015
World Economic Forum (WEF)
Increasing national, regional and local budgetary deficits and diverging investment patterns in local and regional authorities
The budgetary deficits at national, regional and local level have risen, but the situation varies widely throughout the EU depending on economic and social positions. Also the investment climate has suffered with diverging borrowing costs and investment levels throughout the EU.
2014
Challenges at the horizon 2025
European Strategy and Policy Analysis System (ESPAS)
Increasing Media Impact
The media will retain an overarching influence shaping an individual’s values and beliefs both consciously and unconsciously. However, this impact is likely to vary across states, dependent on the censorship and control systems they have in place. The ‘democratised’ Internet makes it likely that almost every member of global society is able to access free information from a variety of sources.
2010
Global strategic trends - out to 2040
UK, Ministry of Defence
Increasing inequality
Foresight reports repeatedly confirm this trend, particularly in the West, and see it as a pre-eminent concern. Inequality poses critical challenges for the process of European integration, in social, economic and political terms.
2016
Global Trendometer - essays on medium- and long-term global trends
European Strategy and Policy Analysis System (ESPAS)
Increasing focus on resource efficiancy and climate change
In a global marketplace, "green" may well become the new global language. Worldwide, the pace of legislation and policy initiatives focused on green issues is clearly picking up Between July 2008 and February 2009, for example, 250 climate-change regulations were enacted globally as governments, both emerging and developed, hastened the implementation of policies to support clean technologies (cleantech). Mandatory standards on efficient energy consumption, biofuels, vehicle emissions and eco-labeling are going into effect in greater numbers than in previous years.
2010
Business Redefined - A look at the global trends that are changing the world of business
EY