Trends Identified
Drones and autonomous cars
2017
2017 technology trends - Increasing stratification and changing competitive dynamics
PWC
Drones
Air- or water-based devices and vehicles, for example Unmanned Aerial Vehicles (UAV), that fly or move without an on-board human pilot. Drones can operate autonomously (via on-board computers) on a predefined flight plan or be controlled remotely.
2016
Tech breaktroughs megatrend
PWC
Drones
Drone technology is now expanding quickly into the civil market, generating an increasing number of innovative services, new businesses and jobs. These emerging services have the potential to substantially increase productivity in a wide range of sectors (agriculture, energy, construction, etc.) and so support the competitiveness of European economy. As the drone industry is a crossroads of technologies, drone services will improve many aspects of the daily life of citizens.
2015
Preparing the Commission for future opportunities - Foresight network fiches 2030
European Strategy and Policy Analysis System (ESPAS)
Drones
Depending on their design, drones vary greatly in their capacity. Some drones need wide spaces to take off, while quadcopters can squeeze into a column of space. Some drones are water based; others can operate and navigate autonomously (via remote control) or fully autonomously (via onboard computers). Companies are using drones for wide-ranging reasons, including surveillance, survey, sport, cinematography, and delivery.
2017
The Essential Eight - Your guide to the emerging technologies revolutionizing business now
PWC
Drone freight delivery
Example of Organizationsactive in the area: Google/Alphabet (US), Amazon (US), Flirtey (US).
2018
Table of disruptive technologies
Imperial College London
Driverless cars
Automation has the potential to reshape many facets of American life, including how people travel from one place to another. A survey conducted in May found that a majority of Americans – 56% – were more likely to say they would not want to ride in a driverless vehicle. When asked why, the most commonly cited major reasons were a general lack of trust and safety concerns.
2017
Key trends shaping technology in 2017
Pew Research Center
Dream reading & recording
Example of Organizationsactive in the area: No example found.
2018
Table of disruptive technologies
Imperial College London
Double-edged sword
Whilst technological advances have revolutionised our lives, and offer profound possibilities for tackling challenges, they also maximise vulnerability.
2013
Now for the long term - The Report of the Oxford Martin Commission for Future Generations
Oxford Martin School
Don’t invent, evolve
We are on the cusp of a new era in the history of invention. That’s the implication of software that can automatically “evolve” technology, and create designs that often no human would come up with. It’s already transforming fields as diverse as robot locomotion, computer security and drug design.
2011
Seven technologies to disrupt the next decade
NewScientist
Don’t get stuck in the middle
Brands must strategically commit to either a high-end or low-fidelity value proposition. We are seeing a new polarity in brands: companies offer either a low-cost, low-fidelity value or a high-end experience. Consumers will pay a premium for brands that provide a unique über-experience but they also want brands that provide what they want at a low cost. Even mainstream brands need to offer unique experiences in order to influence engagement and commitment and to drive repeat purchase. In 2019, brands that operate in the middle, offering utilitarian value without a distinct point of difference, will die.
2019
The top trends for brands to watch in 2019
Landor