Trends Identified
The exploration game
The increasing use of technology to help us discover, imagine and visualise in new and different ways.
2018
2018 trends
Mindshare
The evolution of social ROI
For years, we’ve been predicting the death of short-sighted vanity metrics. In 2018, we’re seeing this long-promised shift finally take place. What’s dfferent? While organizations have traditionally used social media to increase top-of-funnel engagement, many are exploring and discovering the value of social in other phases of the customer journey. In addition to brand awareness, social media is also helping organizations achieve business objectives such as lowering customer service costs, tracking changes in brand perception, mitigating risk, attracting top talent, and even feeding social insights into supply chain analyses. But this evolution requires new metrics—and alignment of social media strategies with your organization’s most urgent business challenges.
2018
Social media trends 2018
Hootsuit
The evolution of social media
Social media has complicated the way we communicate for the better part of a decade. And it’s not going anywhere anytime soon, given that most people get their news from it now. That’s before we even get into the mess of online harassment, as well. What might social media look like in 30 years, and by that time, what are some threats it might pose?
2017
10 grand challenges we’ll face by 2050
The BBC
The ethics economy
Organizations must proactively demonstrate what they stand for, whether they want to or not. People will choose the brands that align with their own beliefs.
2018
Fjord trends 2018
Fjord
The energy future is renewable
The global progress of renewable energies is primarily a result of the almost unbelievable success in reducing the costs. Wind energy plants on land are still the most cost-effective technology for renewable power generation. But in Germany the costs for solar power have dropped by 80 per cent since 2005. Increasing numbers of economy and financial experts are basing their analyses on photovoltaics now becoming the most cost-effective technology for electricity generation in ever more regions of the world. Electricity from the sun and wind will expand its triumphal progress beyond the power sector into the areas of mobility and heating.
2015
Megatrends in the global energy transition
WWF Germany
The energy future is digital
Energy system of the future characterised by volatile wind and solar renewable energies. The IT and energy sectors are growing together. Only a combination of both will be able to reliably match the energy supply and demand at all times. The rapid cost degression in the storage technology, particularly for small and large battery banks, opens up the possibility of reliable energy supply at any time, finally even with a 100 per cent transfer to renewable energies.
2015
Megatrends in the global energy transition
WWF Germany
The energy future is decentralised
Energy generation from wind and sun but also from other renewable energy sources is decentralised. Instead of a few large power plants, in the energy system of the future millions of small plants will generate energy. Many of the stakeholders involved are both producers and consumers of power (prosumers). However, this does not mean that only small power plants will be left. The large systems and plants based on wind and solar power will probably retain their position in the new energy system. But in many poorer regions of the world which have an abundant supply of sun and wind, members of the public as prosumers could bene t long-term from decentralised renewable energy systems.
2015
Megatrends in the global energy transition
WWF Germany
The energy future has already begun
The energy transition is a global reality. Photovoltaics and wind energy in particular have developed within a few years into new key energies for the 21st century. In 2013 more renewable energy power plants in terms of power generation capacity were set up worldwide than coal, gas and nuclear power plants put together. In terms of investment, the renewables sector is now significantly ahead of traditional energy technologies.
2015
Megatrends in the global energy transition
WWF Germany
The End of Typing
ComScore says that 50% of searches will be done by voice by 2020. Gartner believes that by 2020, 30% of searches won’t involve a screen at all. At present, Google says that 20% of searches in the U.S. on Android devices are done by voice. In the UK, Deloitte found that 36% of smartphone owners are aware of voice search and 11% use it regularly. 60% of people using voice have started in the last year, according to Mindmeld. Voice searches are three times more likely to focus on a local topic than a text search. And people are shifting to voice for the obvious reason: It’s easier and more efficient than typing.
2018
Key digital trends for 2018
Ogilvy
The end of the fossil era has begun
The successful global progress of renewable energies, the signal sent by the G7 states from Schloss Elmau in June 2015, the discussion started after the climate protection pledge in the USA and China on an effective global climate regime plus the decreasing use of coal in China and the USA and a spectacular drop in the price of oil since 2014 all lead to the question of whether the beginning of the end of the fossil age has already begun. Besides the reality of climate change, the drivers of this development are the increasingly volatile energy prices, particularly the above-mentioned drop in the price of oil, and a growing global awareness of the health effects of fossil energy generation, leading to growing regional protests.
2015
Megatrends in the global energy transition
WWF Germany