Trends Identified
The political lifestyle
Pepsi practically invented life- style marketing in 1963, when it struck upon the idea for the Pepsi Generation, and the brand has been distilling the essence of youth into its ads ever since. In previous years, this involved montages of clean-cut teens cavorting at swimming holes and collaborations with the Spice Girls, but in 2017 Pepsi decided it meant protests and social conscience.
2018
Most contagious
Contagious
Future Foods
People’s attitudes to food are changing, and science is beginning to catch up.
2018
Most contagious report 2018
Contagious
Behavioral science
People make mental shortcuts in order to make complex choices. These shortcuts help in many situations where fast reaction is needed. But when time is available to decide, a profounder thinking process is needed, which requires effort. The Human Behaviour can be studied and influenced. It is studied in Behavioural Science and it can be predicted in order to set conditions and choices so that desirable behaviour occurs; e.g. in relation to health, climate, energy and other policies. Behavioural Science is helping us to understand why and how we behave the way we do. Organ Donation Behaviour: Depending on whether the choice is "opt-out" or "opt-in" the rate of organ donors can vary from 10% in one country to 90% in another country.
2015
Preparing the Commission for future opportunities - Foresight network fiches 2030
European Strategy and Policy Analysis System (ESPAS)
The inclusivity paradox
People expect organizations to see and engage with them as individuals. But there is a risk that by trying to be more inclusive, organizations inadvertently exclude others. And by trying to speak to the individual, organizations risk saying something not quite right. Eventually, artificial intelligence will help overcome this paradox of inclusivity. Until then, organizations must evolve their approach beyond stale segmentation to meaningful mindsets if they’re to meet developing expectations.
2019
Fjord trends 2019
Fjord
The Rise and Implications of 'New Power'
People are waking up to their own power, coming together at a scale and speed unimaginable just a few years ago. New crowd-based and participatory models and values are transforming politics, business and other sectors of society.
2016
Shaping the future
European Strategy and Policy Analysis System (ESPAS)
On the 5G hype wave
Paul Carter, CEO of global wireless solutions. On the 5G hype wave: All of the industry players are trying hard to make “first to market” claims for 5G networks. And, 5G devices are coming soon in 2019 although we likely won’t see the 5G iPhone until 2020. The reality is that it’s not an instantaneous transition. We will have a blended network of 5G, 4G, and even 3G, depending upon geography.
2019
The biggest tech trends of 2019, according to top experts
Fast Company
On the growth of AI
Patrick Moorhead, principal, Moor Insights & Strategy. On the growth of AI: We will see further permutations of artificial intelligence making their way into every aspect of our lives and our devices. We will see more services and experiences. Obviously the upside is that these things will become better at knowing what you want beforehand, and then doing it for you, whether that is meeting management or calling a Waymo self-driving cab or a microwave knowing exactly what you’ve put inside it and then starting when you tell it to start. This is all brought about by massive improvements in computational power and savvy programming.
2019
The biggest tech trends of 2019, according to top experts
Fast Company
Developing diverse and dynamic partnerships
Partnerships As CEOs increasingly focus on what they’re good at, they’re looking to partner with others whose capabilities could complement or enhance their own. Fifty-one percent plan to enter into new strategic alliances or joint ventures over the next year – the highest percentage since we began asking the question in 2010.
2015
18th Annual global CEO survey
PWC
Entangled web - A big year for quantum technology
Particles that can be in two places at once, or seemingly connected across vast distances: some of the predictions of quantum mechanics are downright weird. But after nearly a century of those effects being mere laboratory curiosities, engineers are finding that they have wide-ranging practical applications. In 2018 the world will hear a lot more about them.
2018
The world in 2018
The Economist
The end of an era for plastics
Packaging is set to be key battleground in addressing the environmental impacts of business on oceans, land and air.
2018
8 sustainability trends that will define 2018
Cambridge Institute for Sustainability Leadership