Trends Identified

System approaches
The complexities of today’s problems require systemic change rather than simple, incremental responses. Technology, environmental challenges and citizens’ dissatisfaction with “business as usual” are all putting pressure on governments to change their working methods and reach beyond simple solutions and linear equations of cause and effect. This marks an innovative paradigm shift in governance. Rather than layering interventions on top of one another, the public sector should repack policies in ways that allow them to get to the real purpose of change and deliver value to citizens. Human wants, needs and desires are complex, and the systems created to satisfy them are even more so. If simple models are used to analyse them, they will produce simple answers. As human lives and the problems that affect them are intertwined, innovative working methods are needed that take this complexity into account and provide solutions that actually work. One way to address these challenges is to apply a more systemic approach to innovation.
2018
Embracing Innovation in Government: Global Trends 2018
OECD
Inclusiveness and vulnerable populations
In the face of migration and ageing populations, uncertainties about the future of work and job automation, and continued gender and economic inequalities despite decades of attempted reforms, world governments are turning to innovation to help create more inclusive societies where no one is left behind – especially those who are most vulnerable. Many countries have rallied behind global initiatives such as the Sustainable Development Goals (SDGs), while some have acted on their own initiative when confronted with unexpected threats to the well-being of their people. The last few years have seen record levels of people displaced from their homes due to violence and conflict and environmental factors such as climate change, as well as global waves of nationalism that limit the ability of these migrants to integrate well into their new communities. The same period has witnessed targeted gender-inclusion initiatives and a reckoning for gender-based mistreatment, as well as continued disparities in pay and political inclusion. Other major issues are visible on the horizon, such as ageing populations and the displacement of jobs through automation. The world is at a crossroads with governments challenged to acknowledge new realities and create new solutions through innovation.
2018
Embracing Innovation in Government: Global Trends 2018
OECD
Invisible to visible
Standard practices can render the insights, perspectives, and opinions of individual citizens and residents invisible to those in government who are responsible for making decisions that affect them. Likewise, governments can face challenges in perceiving different scenarios and envisioning the various paths to positive future outcomes. Only once visible can these insights, perspectives and opinions become tangible and meaningfully engaged with. Governments are now taking innovative steps to make these invisible factors visible. By leveraging these newly visible elements, they are better equipped to make better decisions that affect their people, and to nudge citizens and residents to make better decisions as well.
2019
EMBRACING INNOVATION IN GOVERNMENT-Global Trends 2019
OECD
Opening doors
Traditionally, the complexity and opaqueness of government has served to limit participation and minimise public value for underserved and at-risk populations. Only those with the means or knowledge to navigate this environment have been able to maximise the value of government. However, new technologies, open data and the emergence of new business models in the private sector are creating space for government to explore a range of possibilities. Such mission-oriented and adaptive innovations seek to explore ways to open doors for everyone to access the public value of government, while also embracing the major shifts occurring in people’s everyday lives.
2019
EMBRACING INNOVATION IN GOVERNMENT-Global Trends 2019
OECD
Machine-readable world
In recent years, governments have started to discover the power of machine readability, with energy devoted to building open government data programmes that help to fuel innovations both within government and in the broader economy. They are now setting their aims even higher by developing innovative new projects that have the potential to completely reconceive one of the most foundational roles of government – creating laws and other rules that impact the daily lives of citizens and businesses. Governments are also seeking to digitise human characteristics, senses and surroundings to deliver innovative services and interventions. This growing wealth of machine-readable content serves as fuel for a new generation of innovations that use emerging technologies such as artificial intelligence and blockchain. While these advances show tremendous potential, they can also pose major risks and raise significant ethical questions. Governments should seek to understand and experiment with these technologies, but should do so in an informed and ethical way.
2019
EMBRACING INNOVATION IN GOVERNMENT-Global Trends 2019
OECD
OMNI-CHANNEL RESURRECTS THE HIGH STREET
Daily Mail The high street is dying There are countless articles heralding the death of the high street. Even the most trusted commentators are jumping on the death cry; recently, the BBC listed “Six Reasons Behind the High Street Crisis,” with the shift to online shopping cited at No. 2. The growth of the ‘bricks-to-clicks’ phenomenon has been accelerated by the rise of the ‘on-demand economy’, with consumers less willing to wait to get their hands on goods and more online retailers offering same-day delivery.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
THE RISE OF THE SUPER CMO
The CMO has been in the press a lot recently As the complexity of the marketing function rapidly increases, many CMOs are becoming nervous about the future — not only for their organisations, but also for their careers. However, a rising number of CMOs are attuned to how marketing is transforming, and are taking the necessary steps to ensure that they (and their organisations) can survive and thrive in the age of rampant disruption. This may be a long-term platform for radical change, or a shift to doing more transformational things on a smaller scale. It may be about rethinking the role technology plays, or shifting culture, or adding new capabilities. Whatever the nature and whatever the degree, almost all CMOs and their organisations are in some kind of Marketing Transformation, and if they’re not, they’re most likely thinking about it.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
IN B2B, A NEW CULTURE OF BUSINESS IS EMERGING
How businesses do business is changing Let’s get one thing straight — the era of B2Boring is over. Not because most B2B companies have changed the way they do B2B (they haven’t — yet), but because there are forces at play that are changing expectations — for customers, companies and within broader culture. The archetypal price and features-driven B2B buyer is swiftly becoming extinct. Individuals are looking for more than ‘ticking boxes’ and pleasing the ‘higher ups’. Instead, a new generation of both workers and companies have come of age and are changing the way decisions are made, products and services are marketed, and the role business are engaging in broader culture and society. We call this emergent trend the new culture of business.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
VOICE, NOT JUST A TREND
In the past two years we’ve profiled the emergence and adoption of ‘voice’ as a way for customers to achieve what they set out to do in their daily lives. We identified bots in 2016 as an emerging trend; and in last year’s report – The End of Typing – we profiled the explosion of smart speakers from the likes of Amazon and Google amongst others as they sought to enter the home. Looking to 2019 it’s fair to say that we’ve reached critical mass in terms of the number of devices (phones, speakers, cars, and now even toilets!) that are voice-enabled with conversational user interfaces and voice assistants.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
THE 5G DREAM DEFERRED
5G will be the most important innovation since the internet As trials and commercial deployments become more prevalent in the news, and as whispers of 5G-enabled handsets start to emanate from smartphone manufacturers, we’re hearing more and more about the promise of 5G. There’s no doubt about it – 5G will absolutely revolutionise the way we work, play, shop and socialise. The speed, device density and latency that 5G will bring will make possible many of the most important innovations in the coming years: • Smart cities • Autonomous vehicles • Drone-based fulfilment • Predictive health services and robotic surgery • The 4th industrial revolution in manufacturing To name but a few. 20xfaster than 4G High bandwidth 1mslatency Low Latency 1mdevices/km2 Device Density
2019
The Ogilvy Consulting Trends for 2019
Ogilvy