Trends Identified
The Role of Multinational Corporations
Over the last 30 years, industrial production has been de-centralised and geographically distributed in an unprecedented manner. Countries, regions, and firms have specialised in particular stages of a product’s manufacture in response to competition, internationalising the markets for goods, services and labour. Such specialisation requires large-scale transportation of components, and this has been facilitated by technological advances in transport and communications, and trade liberalisation.227 MNCs and out-sourcing have emerged as integrating factors in the globalised economy, producing networks of interdependence between states that are unprecedented in scale and pervasiveness. This integrating effort is likely to persist out to 2040. The rise of state-owned enterprises (5 of the 10 largest MNCs are currently state- owned by the Chinese, Brazilian and Russian governments) is likely to continue, as is the proportion of MNCs based in emerging rather than developed economies.
2010
Global strategic trends - out to 2040
UK, Ministry of Defence
The Rising Powers
China’s economic development will be one of the most significant factors in the future of the globalised economy. Other growing, or resurgent powers are likely to be of influence, with Brazil and possibly South Africa strengthening their status as regional powers.
2010
Global strategic trends - out to 2040
UK, Ministry of Defence
THE RISE OF THE SUPER CMO
The CMO has been in the press a lot recently As the complexity of the marketing function rapidly increases, many CMOs are becoming nervous about the future — not only for their organisations, but also for their careers. However, a rising number of CMOs are attuned to how marketing is transforming, and are taking the necessary steps to ensure that they (and their organisations) can survive and thrive in the age of rampant disruption. This may be a long-term platform for radical change, or a shift to doing more transformational things on a smaller scale. It may be about rethinking the role technology plays, or shifting culture, or adding new capabilities. Whatever the nature and whatever the degree, almost all CMOs and their organisations are in some kind of Marketing Transformation, and if they’re not, they’re most likely thinking about it.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
The rise of the sharing economy
As platforms for home sharing and ride sharing have grown popular, the Centre for Strategic Futures (CSF) has been exploring the sharing economy and its implications for Singapore.
2017
Foresigth
Singapore, The Centre for Strategic Futures
The rise of the merchant technocrat
Convenience, community, and creativity will change the retail landscape. The result? A new paradigm for consumption that brings the store to consumers.
2018
Trend watch 2018: the next five
Landor
The rise of the global middle class
With regard to global and regional income distribution and associated societal developments, our research identified six major trends. First decreasing inequality between countries, second the rise of a new global middle class. Third, European and North American share of the global middle class fall significantly over the coming decades. Fourth, in addition, there is evidence that the middle class in these regions is on the decline. Fifth, the relation between inequality and the future strength and composition of the global middle class. Sixth, global middle-class growth will engender the flourishing of democratic and ‘self-expression’ values.
2013
Europe's Societal Challenges: An analysis of global societal trends to 2030 and their impact on the EU
RAND Corporation
The Rise of Roboadvisors & App-based Investments
Roboadvisors are viewed as one of the most disruptive of AI-influenced fintech services. Robo-advisors rely on technology, rather than a financial planner, to deliver financial advice at any time of the day.
2018
Top Tech trends 2018
Juniper Research