Trends Identified
The Rise of Messaging
Say hello to a new age of conversation with Facebook Messenger.
2018
Most contagious report 2018
Contagious
The Rise of Green Consumerism: What Do Brands Need to Know?
Environmental degradation is hitting the headlines lately. News articles and documentaries around rising seas, declining air quality and shrinking animal populations are now more common than ever - and they’re beginning to cut through. A couple of moments stand out in particular. In Australia, it was the War on Waste TV program, while in the UK, David Attenborough’s Blue Planet II series sparked a cultural shift around plastic consumption. Sales of reusable coffee cups and water bottles took off, plastic straws were banned in many bars and restaurants, and brands like Evian and Coca-Cola promised packaging made from recycled materials. The impulse to “be greener” is clearly gaining momentum. According to a recent bespoke study we carried out in the UK and U.S., half of digital consumers say environmental concerns impact their purchasing decisions. There’s a difference between intention and action, but brands could miss out on a big group of consumers if their green credentials aren’t up to scratch.
2019
Trends 19
GlobalWebIndex
The rise of Asia continues
The rise of Asia is not a new phenomenon; the rise of Japan and South Korea has been witnessed over the second half of the 20th century. The start of the new millennium saw another boom, with many Asian economies recording high growth rates that took their share of global GDP from 26% to 32% between 2000 and 2014. Our extended long-term forecasts suggest that Asia’s rise will continue up to 2050—not quite at the same pace, but by 2050 it will account for 53% of global GDP.
2015
Long-term macroeconomic forecasts Key trends to 2050
The Economist
The rise and rise of emerging markets
It would not be an exaggeration to say that the 21st century will be marked by the dominance of emerging markets. Already a force to reckon with, emerging markets will in the next years become equal competitors with mature markets and command more economic and political power. As trade and investment occur across emerging markets, newly emerging markets will flourish. An explosive combination of large, young increasingly educated and urban populations with greater levels of disposable income (e.g., in Indonesia) and (or) natural resources (e.g., in Nigeria) is propelling newly emerging markets forward. The latter have provided the more established emerging markste with investment opportunities.
2010
Business Redefined - A look at the global trends that are changing the world of business
EY
The Rise and Implications of 'New Power'
People are waking up to their own power, coming together at a scale and speed unimaginable just a few years ago. New crowd-based and participatory models and values are transforming politics, business and other sectors of society.
2016
Shaping the future
European Strategy and Policy Analysis System (ESPAS)
The riddle of work and income
The revolution of work has long been under discussion, and the industrial world is on the brink of the unknown. The rapid progress of technology that has led to digitisation, robotisation, artificial intelligence and automation is modifying almost all areas of known activity. However, there is currently no clarity as to what the revolution of work ultimately means. Public debate often addresses the significant diminishing of work and traditional workplaces while, on the other hand, welcoming the flourishing of new types of working methods and the creation of workplaces with the aid of new technologies.
2017
Megatrends 2017
Finland, The Finnish Innovation Fund Sitra
The rich are aging, the poor are not.
Working-age populations are shrinking in wealthy countries, China, and Russia but growing in developing, poorer countries, particularly in Africa and South Asia, increasing economic, employment, urbanization, and welfare pressures and spurring migration. Training and continuing education will be crucial in developed and developing countries alike.
2017
Global Trends: The Paradox of Progress
USA, US National Intelligence Council
The Resurgence of Ideology
Religious belief will retain a significant influence on the vast majority of the global populace especially in the Americas, Africa and increasingly throughout Asia. Tension is likely between religious and secular groups. Strategic drivers such as economic recession, resource scarcity, social change and conflict are likely to contribute to the increasing significance of belief-based groups. Single issues may also emerge that divide opinion and forge identities, such as attitudes toward abortion, gender, the environment, religious law and the teaching of evolution.
2010
Global strategic trends - out to 2040
UK, Ministry of Defence
The redistribution of geostrategic power.
The predominance of NATO and the West is likely to be increasingly challenged by emerging and resurgent powers.
2017
Strategic foresight analysis
NATO