Trends Identified
Continued importance of communicating the EU
The Communication strategy needs to inform citizens of the EU about the EU’s added-value and its functioning and decisions which impact upon the daily life of each of its citizens.111 Informing citizens about the complex EU multi- governance system and to engage citizens’ awareness and active engagement in this system is challenging.
2014
Challenges at the horizon 2025
European Strategy and Policy Analysis System (ESPAS)
The great rebalancing
The coming decade will be the first in 200 years when emerging-market countries contribute more growth than the developed ones. This growth will not only create a wave of new middle-class consumers but also drive profound innovations in product design, market infrastructure, and value chains.
2010
Mckinsey quarterly, Global forces: An introduction
McKinsey
Resources stress
The combined pressures of population growth, economic growth and climate change will place increased stress on essential natural resources (including water, food, arable land and energy).These issues will place sustainable resource management at the center of government agendas.
2014
Future State 2030: The global megatrends shaping governments
KPMG
Decentralized energy systems
The combination of cost-effective solar, wind and battery technologies are the key building blocks for decentralized energy systems. Buildings could plug into the grid or operate independently. Electric cars could be plugged into buildings where they could act as a supplementary power source.
2013
Metascan 3 emerging technologies
Canada, Policy Horizons Canada
Sharing Economy
The collaborative nature of the online environment has led to the rise of the sharing economy, in which technology is leveraged to unlock idle capacity and provide access to products through renting or borrowing.
2017
Beyond the Noise- The Megatrends of Tomorrow’s World
Deloitte
THE RISE OF THE SUPER CMO
The CMO has been in the press a lot recently As the complexity of the marketing function rapidly increases, many CMOs are becoming nervous about the future — not only for their organisations, but also for their careers. However, a rising number of CMOs are attuned to how marketing is transforming, and are taking the necessary steps to ensure that they (and their organisations) can survive and thrive in the age of rampant disruption. This may be a long-term platform for radical change, or a shift to doing more transformational things on a smaller scale. It may be about rethinking the role technology plays, or shifting culture, or adding new capabilities. Whatever the nature and whatever the degree, almost all CMOs and their organisations are in some kind of Marketing Transformation, and if they’re not, they’re most likely thinking about it.
2019
The Ogilvy Consulting Trends for 2019
Ogilvy
Capability Clouds
The cloud market evolves from capacity to capabilities For the past few years, the IT crowd has been enamored by “as-a-service” concepts and the potential to unleash the power of distributed computing, virtualization and ubiquitous networking. The message being spread is one of capacity and cost – the ability to tap into a nearly unlimited scale of computing power, storage, platforms and software with the hope of lower overall technology spending1 . Cheaper and faster are interesting terms to the bottom line, but better is a term that business can really get excited about
2011
Tech Trends 2011 The natural convergence of business and IT
Deloitte
Environmental/climate change
The changes in climate change will bring challenges and opportunities. The changes to the climate imposes stresses on current ways of life, on individual's ability to subsist and on governments' abilities to keep pace and provide for the needs of their populations
2017
Strategic foresight analysis
NATO
New kinds of services
The Canadian economy is dominated by the services sector, employing 78% of Canada’s workforce in 2012. Emerging technologies are likely to increase productivity, but may displace labour in both high- and low-skilled service jobs. Whole new employment and service opportunities are likely to emerge in areas such as professional and business-to-business services; care for aging populations; health care; culture and recreation; intangible products (concepts, designs, information, advice); and international trade-in-services.
2013
Metascan 3 emerging technologies
Canada, Policy Horizons Canada
Increased inequality
The bulk of the worlds population, the middle class, particularly in western society has felt the squeeze due to stagnation in real earnings after inflation adjustments, loss of benefits and overall compensation as the private sector has sought to reduce expanses by outsourcing support and labour costs and shift to part time versus full time employment.
2017
Strategic foresight analysis
NATO